Add it to her list of accomplishments—Tracee Ellis Ross is launching her own haircare line! Ross shared the news on her Instagram on Tuesday, Sept. 4 and said the line, called PATTERN, will be for those specifically with “curly, coily and tight-textured hair.”
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Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⠀ ⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⠀ ⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⠀ ⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⠀ ⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern
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PATTERN will include products like hair serum, shampoo, large bottles of conditioner and leave-in product in seven different formulas made with safe ingredients for those with 3b to 4c curls. While the exact prices of the products have not yet been released, Ross shared that they’ll have “accessible pricing, because everyone should have access to their most beautiful hair in their own shower.”
Ross also revealed that PATTERN has been 20 years in the making. Yes, 20! It is “the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all,” she wrote, before sharing that she and her panel personally tried 74 different samples to get exactly what she wanted.
12 PHOTOSPATTERN by Tracee Ellis Ross on InstagramSee GalleryPATTERN by Tracee Ellis Ross on Instagram
PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern
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“Growing up, society told me there was a right way to wear my hair and a right way to look. Those ideals didn’t match what I saw in the mirror, so I tried to beat my curls into submission — putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache; and I even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way,” Ross shared in another post on her feed.
Nevertheless, the line was inspired by Ross’ own hair woes and frustrations. PATTERN will officially be available on patternbeauty.com starting Monday, Sept. 9 starting at 9 a.m. EST.
23 PHOTOSTracee Ellis Ross in 2019See GalleryTracee Ellis Ross in 2019
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PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern
Countdown starts now. 9.9.19. Link in bio.#RockYourPattern
Our Intensive Conditioner ~ the richest of PATTERN’s ultra hydrating formulas ~ where porous, tight textures can seriously indulge.
Introducing PATTERN, a hair care line created by #TraceeEllisRoss.PATTERN is here to empower & nourish curly, coily & tight-textured hair. We’re excited to join the natural hair movement & to celebrate our hair for what it is: beautiful!Available 9.9.19 at 9am ET on patternbeauty.com. Click link in bio for more info. #RockYourPattern
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INSPO • via @amplifyafrica⠀⠀⠀Amplify Afros⠀⠀? @nastassiasays ? @viacassie ? @najeen.michelle ? @a_kid_named_trav ? @justdushawn ✂️ @whowantwor ? @tolucoye .⠀⠀⠀⠀Set Design @ant.bright ⠀Production @milancocostudio⠀⠀⠀#naturalhair #community #sisterhood #curlsisters #afro #blackisbeautiful #texture #fashion #art #beautiful #hairinspo #photography #blackhair #moodboard #curatedbypattern #embraceyourgorgeous
D23 EXPO 2019 – The Ultimate Disney Fan Event – brings together all the worlds of Disney under one roof for three packed days of presentations, pavilions, experiences, concerts, sneak peeks, shopping, and more. The event, which takes place August 23 – 25 at the Anaheim Convention Center, provides fans with unprecedented access to Disney films, television, games, theme parks, and celebrities. (The Walt Disney Company/Image Group LA via Getty Images)YARA SHAHIDI, TRACEE ELLIS ROSS, TIKA SUMPTER
ABC SUMMER TCA 2019 – The cast and producers of ABC’s “mixed-ish” address the press at the ABC Summer TCA 2019, at The Beverly Hilton in Beverly Hills, California. (Image Group LA/ABC via Getty Images)TRACEE ELLIS ROSS (EXECUTIVE PRODUCER)
ABC SUMMER TCA 2019 – The cast and producers of ABC’s “mixed-ish” address the press at the ABC Summer TCA 2019, at The Beverly Hilton in Beverly Hills, California. (Image Group LA/ABC via Getty Images) FRONT ROW: MYKAL-MICHELLE HARRIS, MARK-PAUL GOSSELAAR, ARICA HIMMEL, TIKA SUMPTER, ETHAN WILLIAM CHILDRESSBACK ROW: PETER SAJI (EXECUTIVE PRODUCER), KARIN GIST (EXECUTIVE PRODUCER), TRACEE ELLIS ROSS (EXECUTIVE PRODUCER), CHRISTINA ANTHONY, GARY COLE
LOS ANGELES, CALIFORNIA – JULY 06: Tracee Ellis Ross (L) and Evan Ross celebrate Kevin Hart’s 40th birthday at TAO with LOUIS XIII Cognac and Rémy Martin on July 06, 2019 in Los Angeles, California. (Photo by Jerritt Clark/Getty Images for Rémy Martin)
Walt Disney Television via Getty Images TELEVISION NETWORK & Walt Disney Television via Getty Images STUDIOS ‘FOR YOUR CONSIDERATION’ EVENT 2019 – Today, Walt Disney Television via Getty Images & Walt Disney Television via Getty Images Studios hosted an all-day “For Your Consideration” event for members of the Television Academy at the Walt Disney Studios in Burbank, California. Guests experienced engaging panel discussions celebrating some of the seasons best moments on Walt Disney Television via Getty Images, featuring talent and executive producers from comedy series “The Conners” and “black-ish,” drama series “A Million Little Things” and “Grey’s Anatomy,” alternative series “American Idol,” and “Dancing with the Stars,” and the widely watched special Live in Front of a Studio Audience: Norman Lears All in the Family and The Jeffersons. The day concluded with performances by new American Idol Laine Hardy and runner-up Alejandro Aranda and a happy hour reception. (Todd Wawrychuk/Walt Disney Television via Getty Images)MICHELLE COLE, TRACEE ELLIS ROSS, MARSAI MARTIN, ANTHONY ANDERSON, MARCUS SCRIBNER
LOS ANGELES, CALIFORNIA – MAY 30: Tracee Ellis Ross arrives at the LA premiere of Amazon Studio’s “Late Night” at The Orpheum Theatre on May 30, 2019 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
NEW YORK, NEW YORK – MAY 06: Tracee attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
NEW YORK, NEW YORK – MAY 06: Violet Chachki, Stella Maxwell, Bella Hadid, Gwen Stefani, Jeremy Scott, and Tracee Ellis Ross attend The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Kevin Mazur/MG19/Getty Images for The Met Museum/Vogue)
HOLLYWOOD, CALIFORNIA – MARCH 30: Tracee Ellis Ross, winner of Outstanding Actress in a Comedy Series for ‘Black-ish,’ attends the 50th NAACP Image Awards at Dolby Theatre on March 30, 2019 in Hollywood, California. (Photo by Liliane Lathan/Getty Images for NAACP)
BEVERLY HILLS, CALIFORNIA – FEBRUARY 24:Tracee Ellis Ross attends the 2019 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 24, 2019 in Beverly Hills, California. (Photo by Tony Barson/FilmMagic)
BEVERLY HILLS, CALIFORNIA – FEBRUARY 24: (L-R) Ashlee Simpson, Evan Ross, Diana Ross, and Tracee Ellis Ross attend 2019 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 24, 2019 in Beverly Hills, California. (Photo by Daniele Venturelli/WireImage)
CELEBRITY FAMILY FEUD – “Team ‘black-ish’ vs Team ‘The Goldbergs'” – Anthony Anderson, Tracee Ellis Ross, Jeff Garlin and members of their respective ABC Television families challenge each other in a hilarious contest of barbs and banter as they compete to win cash for their charities on “Celebrity Family Feud,” SUNDAY, JUNE 30 (8:00-9:00 p.m. EDT), on The ABC Television Network. (Byron Cohen/ABC via Getty Images)STEVE HARVEY, ANTHONY ANDERSON, TRACEE ELLIS ROSS, MARCUS SCRIBNER, MILES BROWN, MARSAI MARTIN
WEST HOLLYWOOD, CALIFORNIA – FEBRUARY 22:Evan Ross and Tracee Ellis Ross attend Common’s 5th Annual Toast to the Artsat Ysabel on February 22, 2019 in West Hollywood, California. (Photo by Arnold Turner/Getty Images forFreedom Road Productions)
NEW YORK, NEW YORK – FEBRUARY 13: Tracee Ellis Ross attends the Marc Jacobs Fall 2019 Show at Park Avenue Armory on February 13, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Marc Jacobs)
LOS ANGELES, CA – FEBRUARY 10: Tracee Ellis Ross attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. (Photo by Dan MacMedan/Getty Images)
PASADENA, CA – FEBRUARY 05:Tracee Ellis Ross attends JNSQ Rose Cru debuts alongside Rodarte FW/19 Runway Show at Huntington Library on February 5, 2019 in Pasadena, California.(Photo by Michael Kovac/Getty Images for JNSQ Wines)
PASADENA, CA – FEBRUARY 05:(L-R) Rowan Blanchard, Jessie Ennis, Brie Larson and Tracee Ellis Ross attend JNSQ Rose Cru debuts alongside Rodarte FW/19 Runway Show at Huntington Library on February 5, 2019 in Pasadena, California.(Photo by Stefanie Keenan/Getty Images for JNSQ Wines)
WEST HOLLYWOOD, CALIFORNIA – JANUARY 08: Tracee Ellis Ross attends a screening of ‘If Beale Street Could Talk’ at The London Hotel on January 08, 2019 in West Hollywood, California. (Photo by Rachel Luna/Getty Images)
LOS ANGELES, CA – JANUARY 04:Tracee Ellis-Ross attends W Magazine Celebrates Its ‘Best Performances’ Portfolio and the Golden Globes with Audi and Giorgio Armani Beauty at Chateau Marmont on January 4, 2019 in Los Angeles, California.(Photo by Donato Sardella/Getty Images for W Magazine)
BEVERLY HILLS, CALIFORNIA – DECEMBER 03: Tracee Ellis Ross attends Equality Now’s Annual Make Equality Reality Gala at The Beverly Hilton Hotel on December 03, 2018 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/Getty Images)
BEVERLY HILLS, CA – DECEMBER 03:(L-R) Tracee Ellis Ross and Susan Chokachi speak onstage at Equality Now’s Make Equality Reality Gala 2018 at The Beverly Hilton Hotel on December 3, 2018 in Beverly Hills, California.(Photo by Emma McIntyre/Getty Images for Equality Now)
NEW YORK, NEW YORK – DECEMBER 02: Tracee Ellis Ross attends the the Versace fall 2019 fashion show at the American Stock Exchange Building in lower Manhattan on December 02, 2018 in New York City. (Photo by Roy Rochlin/Getty Images)
BUSY TONIGHT — Episode 117 — Pictured: (l-r) Busy Philipps and Tracee Ellis Ross on the set of Busy Tonight — (Photo by: Jordin Althaus/E! Entertainment/NBCU Photo Bank via Getty Images)