Jeffree Star and Shane Dawson are set to make millions.
The 33-year-old makeup mogul and the 31-year-old YouTuber revealed the estimated figures for their upcoming Conspiracy eyeshadow palette collaboration during the latest episode of Shane‘s ongoing docuseries, The Beautiful World of Jeffree Star.
PHOTOS: Check out the latest pics of Jeffree Star
In the new episode, called “The $20 Million Dollar Deal with Jeffree Star,” Jeffree revealed that the collaboration could generate $35 million in sales on its launch day if it sells out, and the revenue would only be even higher with future restocks.
“The thought of that many people actually buying something, I can’t. What if people don’t buy it?” asked Shane.
“Then it rots in the warehouse and it ruins my business,” Jeffree joked.
“You could go home with like, $10 million…how does that make you feel?” Jeffree went on to say.
Shane, visibly shocked, said that would be more “than I’ve ever made on YouTube.”
The collection is tentatively set to be released on November 1.
Watch the episode inside…
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