Geordie Shore legend Charlotte Crosby and Love Island hunk Josh Ritchie seemed like they were in it for the long haul – especially after she upped and moved to Bolton to live with her man.
It came as a jolt to fans yesterday when Charlotte announced they'd called it quits in an emotional Instagram message.
Charlotte, 29, shared the post, which seemed level-headed and calm.
25 year old Josh, meanwhile, seemed to be doing alright as he partied the night away in Manchester.
He's yet to comment on social media on how his relationship, in Charlotte's words, had "broken down."
Here are the theories behind why the pair split…
Charlotte struggled with the move away from home…
She made no secret of the fact that she was struggling with the idea of leaving behind her beloved Toon.
During an appearance on Celebs Go Dating, Charlotte shed some tears when discussing the big move.
She cried to agent Anna Williamson: "It's a big deal and sometimes I don't think he recognises how much a big deal it is."
Charlotte added: "I'm moving away from everyone I love."
What's more, she claimed that Josh wouldn't let her dogs move in with them…
The arguments got heated again…
Charlotte was extremely candid about her blazing rows during the filming of her reality bash, The Charlotte Show.
She told The Sun Online that they'd get into more rows as their relationship became more and more serious.
"Now we are more serious we have some really big rows. We really know how to wind each other up and how to annoy each other.
"He seems so laid back but when he finally snaps he has a massive temper.
"We hit a bit of a hard place in our relationship. We weren't moving forward, we were just moving backwards."
She added: "We were filming The Charlotte Show and arguing solidly for three hours and in the end the camera crew put down the cameras and sat us down and started counselling us."
"He's clearly in it for her money and fame…"
So penned a disgruntled fan during their Celebs Go Dating couples' therapy.
Speaking to dating expert Paul C Brunson – without Charlotte – Josh had fans thinking that he was with Charlotte for her wallet and limelight.
"There's something different about Charlotte," he said vaguely when Paul asked what he sees in her.
One wrote: "As if Josh would ever dump Charlotte. She's a multi-millionaire and she's his meal ticket. That expensive watch and designer clothes won't buy themselves. #CelebsGoDating."
Charlotte felt "abandoned" by Josh…
After some arguments, Charlotte revealed that Josh would sometimes back his bags.
"He just packs his things and goes home," she said before they'd shacked up together, "I just cry and cry. I don't know why but it just gets to me, it makes me feel abandoned."
Anna Williamson told Charlotte bluntly that Josh wouldn't be able to go anywhere if they ever got married and "s**t hits the fan."
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