After more than a year of delays and adjustments, the big-budget adaptation of a best-selling novel about music, love and fame hopes to become this year’s irresistible streaming series.
“What I connected with was Daisy’s artistry and how she felt, not being taken seriously as a young woman,” said Riley Keough, center, who stars in “Daisy Jones & the Six” with Camila Morrone and Sam Claflin.Credit…Chantal Anderson for The New York Times
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By Katherine Rosman
It was the 36th day of what was supposed to be a 30-day shoot in New Orleans, but the cast and crew of the rock drama “Daisy Jones & the Six” were still at it.
They were filming a scene, set in 1977, in which the actors Riley Keough and Sam Claflin, as the lead singers of the band Daisy Jones & the Six, unwind backstage after performing on “Saturday Night Live” for the first time. Half-empty liquor bottles, wood paneling, smoke-machine haze and framed photos of the Coneheads and Gilda Radner surround them.
Claflin, who plays Billy Dunne, asks Keough, in the title role of Daisy Jones: “How’d it feel?”
“It felt good, yeah,” she says, “I mean, not as good as cocaine.”
Before New Orleans, the cast and crew had filmed for 69 days in the Los Angeles area, and afterward some of them headed to Athens and the Greek island of Hydra for a key episode. Production on “Daisy Jones & the Six” was initially scheduled to begin in April 2020, and even after it was postponed because of Covid for about 18 months, it had to be suspended a few more times. Despite daily testing protocols and mask mandates, the reality of filming concerts with hundreds of extras, hookup scenes and booze-and-Quaalude-fueled bacchanals had taken a toll.
“Sex, drugs and rock ’n’ roll is hard to do in a pandemic,” said Lauren Neustadter, who with Reese Witherspoon executive-produced the series.
“Daisy Jones & the Six” tells the story of a band’s rise to sold-out-stadium-level fame thanks to a hit album, “Aurora.” The musicians make and promote “Aurora” as Daisy, Billy and his wife, Camila Dunne (Camila Morrone), try to navigate the sharp edges of a love triangle.
It’s based on a 2019 novel of the same name by Taylor Jenkins Reid that has sold more than 1 million e-book and print copies, according to NPD BookScan, and has been translated into more than 30 languages. Part of its appeal is the storytelling approach: Reid creates an oral history that reads like nonfiction, populating it with musicians and record producers who reminisce against the backdrop of beater vans, tour buses and Sunset Strip stages.
To answer many Google searches: The Six is not a real band, though it’s inspired by Fleetwood Mac and others. Still, that uncertainty — as well as the will-they-or-won’t-they tension between Keough’s and Claflin’s characters — is something Witherspoon’s production company, Hello Sunshine, and Amazon Studios hope will grip viewers when “Daisy Jones & the Six” begins streaming its 10 episodes on Amazon Prime Video, starting March 3.
For Hello Sunshine, “Daisy Jones” could affirm its book-to-screen dominance after its successes with the film “Where the Crawdads Sing” and the Netflix series “From Scratch.” For Reid, whose books have become coveted source material in Hollywood, this will be the first adaptation to reach audiences, so its popularity is likely to influence the market for her material. For the up-and-coming actors in the cast, many of whom sidelined other projects to stick with “Daisy Jones” amid its realigned shooting schedule, it’s a chance to break out.
The built-in fan base that the book provides will be a boon for the series but also brings its own anxieties. “There is for me a desire to make the fans happy and bring to life this book that has lived in their hearts and in all of our hearts for so long,” Morrone said. “I don’t think I’ve ever done a project that has this many eyes on it.”
It is one of the first projects that the head of Amazon Studios, Jennifer Salke, ordered after Jeff Bezos hired her in 2018. “You have to make noise,” she said, discussing her early days at the company and her reaction to the “Daisy Jones” pitch. “You have to be able to do something that is different. It can’t feel like a show that you could just get everywhere.”
“Daisy Jones” promised to deliver that, she said, and Amazon stood by the production as it waited out the restrictions of the pandemic.
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