A YOUNG woman who binned £450 worth of makeup to strip her beauty collection back to basics has left people fuming over the “waste”.
Jocelyn Lopez wanted to declutter her makeup and binned products from Anastasia Beverly Hills, Too Faced and Kylie Jenner’s brand Kylie Cosmetics.
The 22-year-old told people this was their “sign to throw away old makeup” too – but beauty fans were heartbroken by the wasted products.
One person complained: “Most of that is still usable, what a waste.”
A second penned: “Lol never… what a waste.”
Others said it “hurt so much” to see eyeshadow and contour palettes – which cost around £40 each – flung into a black rubbish bag.
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Content creator Jocelyn from Texas, US primarily threw away products from the 2016 makeup boom.
Contouring, smokey eyeshadow and bold lipstick were popular in this time, and many beauty fans referred to the era as “nostalgic”.
It saw people purchasing eyeshadow palettes, lipsticks and contour palettes with at least six shades en masse.
Jocelyn acknowledged that “2016 makeup hit different” but it was time to say goodbye to the products.
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She binned an Anastasia Beverly Hills contour palette and once sought-after Glow Kit with four bright highlighters.
Each palette retails for around £40.
The binned product that hurt her viewers the most was the Too Faced Chocolate Bar eyeshadow palette.
This was popular around six years ago for smelling like chocolate and cost around £40.
Jocelyn added that it was her “first ever eyeshadow palette” and was “the most painful one to throw away” before tossing it into the bin bag.
A viewer responded: “I will absolutely not be throwing away my Too Faced Chocolate Bars, they’re discontinued now.”
Jocelyn then threw away more contour and eyeshadow palettes, before binning two handfuls of lipsticks and glosses from Colour Pop, Kylie Cosmetics and Kat Von D Beauty.
One viewer laughed: “It’s like you’re throwing away a 2016 time capsule.”
Others suggested that she could have donated the products, kept them as memory tokens or given them to artists who use makeup pigments to make paint.
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All of the products binned totalled around £450 if bought brand new.
The palettes cost an average of £40 each and a Kylie Cosmetics lipstick costs £17, with the other lip glosses retailing between £7.50 to £18.
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