FOR millions of people, the heat brings with it the prospect of heat rash – an itchy, prickly rash that can ruin a nice sunny day.
But skin expert Elizabeth Rimmer has explained just how to deal with this rash – and why scratching it is the absolute worst thing you can do.
"Heat rash can affect adults and children on any part of the body," Elizabeth, the founder of London Professional Aesthetics, explained to the Daily Mail.
"This rash usually results from excessive sweating and can show itself a few days after the heat.
"It can also result from a difficulty in cooling down (especially true for babies)."
And while it's easier said than done, Elizabeth said that you should try absolutely everything else in a bid to avoid scratching.
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"Scratching stimulates the release of serotonin, which explains that 'borderline blissful relief sensation'", Elizabeth, the founder of London Professional Aesthetics, explained to the Daily Mail.
But when you scratch, it disrupts the skin barrier, which increases inflammation and the chance of getting an infection.
To help avoid scratching, Elizabeth suggested applying cold compresses or tapping or patting the skin – "whatever you need to do to avoid the urge to scratch".
So what can you do to deal with heat rash instead?
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The best thing to do is to "Keep Calm and Stay Cool", Elizabeth said.
"Try to keep cool. Stating the obvious but it's important to do so.
"Keeping cool means wearing loose cotton clothing and keeping cool in bed – lose the duvet and avoid manmade fabrics."
In addition, make sure you drink plenty of water while also keeping your bath or shower water tepid rather than hot.
And ensure that you pat your skin dry after a wash rather than rubbing it.
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If you're really struggling, speak to your pharmacist.
They may suggest using antihistamines, calamine lotion or, in more extreme cases, a mild steroid cream.
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