LET'S face it, trying on your usual size in any clothes shop, only to find it doesn't fit, is enough to ruin a day.
But one mid-sized fashion enthusiast has urged people to remember that the labels are to blame and not women's bodies.
Lauren Ramsden, who is from the UK, took to TikTok and shared a short video where she points out the huge variation in Primark sizing.
In the clip, she places a pair of blue size 10 jeans on top of a pair of size 16 grey jeans – and the size difference is minuscule.
She explains: "Girls who have felt s*** about the Primark sizes in Primark, this is for you."
"The blue denim is a size 10 I bought a while ago from Primark and the grey pair is a grey 16 – also from Primark."
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"Yet the comparison is ridiculous, the size 16 should be much bigger."
She captioned the post: "If you have shopped in Primark recently…"
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The post quickly garnered a whopping 1.2 million views and has been inundated with comments from shoppers who have experienced a similar issue.
"I just thought I was getting fat," wrote one.
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A second recalled: "I cried cuz the size 20 didn't fit."
A third commented: "This past year, Primark's sizing has gone to the dogs! It's at a point now that I wonder are they doing it on purpose for the controversy."
Meanwhile, another penned: "I've wondered this with most places I've gone from size 10/12 to 14/16 without my weight changing."
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A further added: "I'm an 8 in jeans almost everywhere, Primark size 8 don't fit over my thighs so i wear a 10 or 12, its the sizes not the bodies."
And one more noted: "I bought a size 20 pair of skinny jeans from Primark and cried when they didn't fit."
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