A SHOPPER has slammed PrettyLittleThing after the dress she ordered appeared to have come from a different shop entirely.
Holly Riley took to Twitter on Monday after spotting something amiss with the brown corduroy dress she had ordered from the etailer.
She shared a snap of the £25 Tan Cord Mini Dress she had ordered from the store and then the label that she found which read ‘Momokrom.’
Captioning the images she tweeted: “Just clocked the dress I wore at the weekend that I got from Pretty Little Thing isn’t even from Pretty Little Thing.”
Momokrom is a Manchester based brand that incorporates “high fashion trends with youthful street style.”
Neither brand has confirmed whether they share an affiliation but PLT is not thought to stock outside brands.
PrettyLittleThing Tan Cord Mini Dress, £25 – buy now
Momokrom Orange Square Neck Corduroy Dress, £28 – buy now
A very similar garment can be seen for sale on the Momokrom website in the form of an ‘Orange Square
Neck Corduroy Dress’ which is on sale for £3 more at £28.
Fabulous Digital has contacted PLT and Momokrom for a comment.
Holly is not the firs PrettyLittleThing customer to received goods from another brand
Last month shoppers accused the retailed of “ripping out” labels in cheaper brand products and re-selling them with their own tags stitched in.
One Twitter user KT posted a photo of a pair of PrettyLittleThing tracksuit bottoms which appear to show the remnants of a label belonging to Fruit Of The Loom – a much cheaper brand.
She captioned the snap: “So @OfficialPLT are selling £6-£12 fruit of the loom joggers, cutting the labels out and charging £20 for products they haven’t even manufactured themselves??”
Fruit Of The Loom is a leading garment manufacturer that sells plain T-shirts, jumpers and sweatpants at prices typically under £10.
PrettyLittleThing is a fast fashion brand favoured by young girls.
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It frequently comes under fire on social media for undersizing their products and duping customers with clothes that look extremely different to how they do online.
Previously we told you about a shopper who spent £200 on PrettyLittleThing dresses and said one left her “looking like a bin bag.”
And a woman branded an outfit from the store “disgusting” after finding mystery brown stains all over the white bodysuit she ordered.
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