It’s no secret that the UK has an obesity problem.
According to the NHS, approximately one in four adults and one in five children, aged 10 to 11, in the country is considered obese.
In an effort to tackle this issue, Cadbury has just announced that two of its chocolate bars will be reduced in size and by default, in calories.
Best-sellers Double Decker and Wispa Gold, which are sold in multipacks, will now contain 200 less calories.
Additionally, Boost and Bournville Classic, also sold in multipacks, will now be made in smaller sizes too.
Cadbury believes the move to shrink some of its popular products could remove 10bn calories in total.
But if you were hoping for a price cut along with the calorie cut, think again – the smaller bars will cost the same.
‘We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice,’ Louise Stigant, the UK managing director at Mondelēz International, the company that owns Cadbury, told The Grocer.
She added that it is ‘the right approach in terms of helping parents control calories when wanting to treat their children’.
Other products from Cadbury will follow in a similar vein, as the company aims to reduce the size of all its confectionary products in multipacks to under 200 calories by the end of next year.
Some of these size changes have already been made, including to Fudge, Curly Wurly and Chomp bars.
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