Good news for food lovers, Jamie Oliver has announced he is opening a new chain of restaurants in the UK.
Jamie is believed to be launching a new restaurant in 2023, which will open in Covent Garden in London, next to the Theatre Royal.
Although yet unnamed, the restaurant will apparently be more expensive than Jamie’s Italian restaurant group.
It will serve ‘a seasonal menu that champions the best of British produce.’
If successful, the celebrity chef plans to open more while continuing his international operations.
Hospitality newsletter Propel suggests that the name may be ‘Clover Yard.’
The move comes four years after Jamie’s Italian business collapsed. In the aftermath he owed £83million to creditors.
He claims to have been badly advised about the casual dining group which had 63 outlets before going bust with the loss of 1,000 jobs.
Oliver said: ‘[The new restaurant] is about going back to my culinary roots inspired by the dishes I grew up cooking in my mum and dad’s pub restaurant.
‘It’s about celebrating Britain’s rich and diverse food scene in what I hope will be an iconic, trusted restaurant in a very special place.’
The planned expansion is being headed by Kevin Styles, the former Vue cinema boss who is now Oliver’s chief executive.
He said of the move: ‘Being a positive part of the hospitality sector is incredibly important to us. We’ve been quietly growing our international restaurant franchise business and now operate in 23 countries with over 70 restaurants.
‘It has always been an ambition to return to our home market, when the time was right, and this feels like the perfect opportunity to open a very unique restaurant in a very unique venue that will celebrate beautiful, comforting dishes – old and new – from across the British Isles, reflecting the seasons, our rich and diverse food culture and supporting artisan producers.’
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