King Soopers this week began selling products from Impossible Food Inc., the company known for its plant-based based Impossible Burgers that are on the menus of Burger King restaurants across the country.
The Impossible products are just now making their way onto more store shelves.
A King Soopers representative confirmed that Colorado’s dominant grocery chain began selling Impossible’s vegan product on Tuesday. It can be found in the “plant-based” section of each store’s meat department and does not come frozen.
King Soopers already offers Beyond Meat products, a competing plant-based meat substitute.
King Soopers’ deal with Impossible Foods is are part of parent company Kroger’s larger announcement earlier this week that it would begin carrying the company’s products in 1,700 stores across 28 states.
King Soopers and its sister company, City Market, have more than 145 locations in Colorado.
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