“Barbenheimer” is more than just a meme. It’s a full-fledged box office phenomenon.
Over the weekend, moviegoers turned out in force for Greta Gerwig’s neon-coated fantasy comedy “Barbie,” which smashed expectations with $155 million to land the biggest debut of the year. But they also showed up to see Christopher Nolan’s R-rated historical drama “Oppenheimer,” which collected a remarkable $80.5 million in its opening weekend.
Hundreds of thousands of ticket buyers refused to choose between the seemingly different blockbusters with twin release dates. So they opted to attend same-day viewings of “Barbie” and “Oppenheimer,” turning the box office battle into a double feature for the ages. The two movies worked together to fuel the biggest collective box office weekend of the pandemic era, as well as the fourth-biggest overall weekend in history. It’s worth noting the top three weekends were led by the debuts of sequels in massive franchises, “Avengers: Endgame,” “Avengers: Infinity War” and “Star Wars: The Force Awakens.”
“This is an unequivocally great weekend for moviegoing,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “‘Barbie’ and ‘Oppenheimer’ are complementing each other at the box office, not taking audience from each other.”
In the end, though, it wasn’t a competition as “Barbie” loomed large over box office charts, thanks to an inescapable marketing campaign, as well as quality to match the stratospheric hype. The $145 million-budgeted movie, backed by Warner Bros. and Mattel, dominated the zeitgeist in the weeks leading up to its debut (even reportedly causing a shortage of the color pink) to a degree that’s rare for original fare. (Yes, Barbie is perhaps the world’s most famous doll, but the movie isn’t a sequel or part of a pre-existing franchise.)
Audiences and critics dug the film, which landed an “A” CinemaScore and 90% on Rotten Tomatoes. Initial crowds were 65% female (which, duh…), but that’s notable because it’s almost always the inverse for any movie that generates over $100 million in its debut.
Among its many records, “Barbie” also scored the biggest debut ever for a film directed by a woman. “Captain Marvel,” which was co-directed by Anna Boden and Ryan Fleck, previously held the title with $153 million in 2019. “Wonder Woman,” from filmmaker Patty Jenkins, stood as the record-holder for a movie solely directed by a woman with $103 million in 2017.
Gerwig, who previously directed “Lady Bird” and “Little Women,” co-wrote the screenplay with her longtime partner Noah Baumbach. Margot Robbie and Ryan Gosling star as the stereotypical versions of Barbie and Ken, who leave behind the Dreamhouse on a quest for self-discovery in the real world. The cast also includes Issa Rae, Dua Lipa, Simu Liu, Michael Cera, Helen Mirren, John Cena and Will Ferrell.
“Oppenheimer” may be settling for second place — not that Universal or Nolan is complaining. Buoyed by stellar reviews and premium large formats, the biopic about the so-called “father of the atomic bomb” is wildly outperforming expectations for a three-hour-long period piece with little action and lots of talking.
Heading into the weekend, analysts were anticipating a $50 million start, which already would have been notable given the film’s subject matter and style. With the bigger-than-projected debut, Nolan has only solidified his status as a box office draw, no matter the genre. And his appeal as a filmmaker spans continents. At the international box office, “Oppenheimer” added $93.7 million for a global tally of $174 million.
“Oppenheimer,” which cost $100 million, marks the first time in Nolan’s career that he’s not working with Warner Bros. (Yes, the backers of “Barbie.”) He parted ways with the studio over its ill-fated decision to put its entire 2021 movie slate simultaneously on HBO Max.
Nolan, the blockbuster director of “The Dark Knight” and “Inception,” is known to evangelize about Imax and moviegoers have taken note. Premium large formats (PLFs, as they are known in the industry) contributed a massive 49% of the film’s domestic tally.
Adapted from the Pulitzer Prize-winning book “American Prometheus,” “Oppenheimer” is a star-studded character study about theoretical physicist J. Robert Oppenheimer. Cillian Murphy plays the man who led the action at Los Alamos, alongside an ensemble of Robert Downey Jr., Matt Damon, Emily Blunt, Florence Pugh and Alden Ehrenreich.
With “Barbenheimer” taking up most of the oxygen at multiplexes, the other movies that were playing in theaters had to fight for scraps.
Tom Cruise’s big-budget sequel “Mission: Impossible – Dead Reckoning Part One” took third place, tumbling by 64% with $19.5 million in its second weekend of release. It didn’t help that “Oppenheimer” is all but monopolizing the country’s PLF footprint, where tickets are pricer than 2D screens.
The seventh installment in Paramount and Skydance’s globe-trotting action franchise has generated $118.7 million in North America and $273 million globally to date. However, it cost a mammoth $291 million before marketing, so it’ll need to hold its own again “Barbie” and “Oppenheimer” to justify that price tag.
In fourth place, the indie box office juggernaut “Sound of Freedom” added $18.8 million from 3,285 theaters in its fourth weekend of release. The low-budget movie about child sex trafficking has generated $124 million to date, making it the 14th-highest grossing domestic release of the year.
Disney’s “Indiana Jones and the Dial of Destiny” rounded out the top five, bringing in $6.9 million from 2,885 venues. After four weeks on the big screen, Harrison Ford’s action-adventure movie has grossed $154 million domestically and $302 million worldwide. The only trouble? It cost $300 million (and remember, theater owners get a share of those ticket sales), meaning Indiana Jones is still deep in the red.
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