Emma Raducanu, 19, dazzles in a glittering purple gown as she attends the launch of Evian’s new sparkling water in her role as brand ambassador – in her first public appearance since her shocking Australian Open defeat
- Emma Raducanu, 19, dazzled in a purple sparkling gown as she attended event
- The tennis sensation was stunning as she stepped out in London for Evian
- Last year she snapped up deals with British Airways, Dior and Tiffany&Co
- Marked first public appearance since she was thrashed at the Australian Open
Tennis sensation Emma Raducanu dazzled in a glittering purple gown as she attended the launch event for Evian’s new sparkling water in her role as global brand ambassador.
With her hair in their signature beachy waves and natural make-up, 19-year-old Emma, who lives in Kent, cut an elegant figure in her mid-length embellished purple dress and black strappy heels.
The tennis star has had a rapid rise to A-list celebrity status following her US Open triumph in September, and has since been invited to be ambassador for an array of luxury brands.
Recently named as their global ambassador, Emma posed on the sparkling Evian London-style bus and held cans of their brand new sparkling water.
Having scooped deals with Tiffany&Co, Dior and British Airways, Raducanu has been heralded as a ‘sponsor’s dream’, and is on course to become the highest earning female sports star of all time. It was also reported that she laid the groundwork for her potential earnings aged 17, registering Harbour 6 Limited to manage her finances.
Tennis sensation Emma Raducanu, 19, dazzled in a glittering purple gown as she attended the launch event for Evian’s new sparkling water in her role as global brand ambassador
With her hair in their signature beachy waves and natural make-up, 19-year-old Emma looked the picture in her mid-length embellished purple dress and black strappy heels
Recently named as their global ambassador, Emma posed for photos ahead of the launch event for Evian’s brand new sparkling water
Pictured with identical twins William and Henry Wade, who are lifestyle influencers, the 19-year-old recently said she is ‘winging it’ with her newfound fame
It comes after she confessed she is ‘winging it’ with newfound fame as she said she is ‘really proud of herself’ in an interview given before her Australian Open defeat.
However the US Open champion suffered a shock three-set defeat to lowly-ranked Montenegrin Danka Kovinic in the second round of the Australian Open last month,
Raducanu battled through the pain of blisters on her hand and remarkably managed to win the second set despite not being able to strike a proper forehand.
Speaking to Grazia ahead of the competition, she spoke about her new-found fame and recent sponsorship deals, explaining: ‘I’m just really privileged to work with some amazing brands and top professionals so they know exactly what they’re doing. I just go along with it and wing it!’
Emma, pictured as she entered the installation in London’s Protein Studios, in Shoreditch, the 19-year-old from Kent has been busy both in and out of her sporting career in recent months
The tennis star, pictured as she showed off Evian’s latest venture of sparkling water, has had a rapid rise to A-list celebrity status following her US Open triumph in September, and has since been invited to be ambassador for an array of luxury brands
Emma looked fantastic as she posed for pictures wearing her purple embellished dress, with black feather detail. She paired he black and purple outfit with classy silver jewellery
It was reported that Emma has laid the groundwork for her potential earnings aged 17, registering Harbour 6 Limited to manage her finances (pictured with influencers William, left, and Henry Wade, right)
Raducanu has been heralded as a ‘sponsor’s dream’, and is on course to become the highest earning female sports star of all time
The 19-year-old tennis superstar has bagged multiple brand deals like her ambassador status at Evian, including Tiffany&Co, Dior and British Airways
Elsewhere she revealed: ‘I feel really good, for me just to see where I started at the beginning of the year and how I managed to end up, I’m really proud of myself.’
The British teenager produced one of the sporting stories of last year when she navigated the qualifying rounds in New York to storm all the way to the final, where she defeated Canada’s Leylah Fernandez 6-4, 6-3 to win her first Grand Slam title, as well as £1.8million in prize money.
The first British woman in 44 years to win a Grand Slam singles title, she did not drop a set during the tournament.
Raducanu gained celebrity status with her maiden Grand Slam win at Flushing Meadows, with brands lining up to offer her sponsorship deals and a host of magazines featuring her on the front cover.
Evian’s immersive pop-up art installation was created with artist Sara Shakeel at Protein Studios in London, to celebrate the launch of their new cans of sparkling water
Pictured with the contemporary Pakistani artist who created the pop-up installation, Sara Shakeel is known for her use of glitter and Swarovski crystals on photography and three-dimensional projects
In October, Raducanu became the latest celebrity to be announced as an ambassador for high-end fashion house Dior, and will represent Dior Creative Director Maria Grazia Chiuri’s womenswear collections as well as the luxury brand’s skincare and make-up ranges
Emma Raducanu’s VERY impressive sponsorship deals
Raducanu gained celebrity status with her maiden Grand Slam win at Flushing Meadows, with brands lining up to offer her sponsorship deals and a host of magazines featuring her on the front cover.
Since winning in September, the teenager has announced deals with:
Dior – In her new role, the teen will represent Dior Creative Director Maria Grazia Chiuri’s womenswear collections as well as the luxury brand’s skincare and make-up ranges
Tiffany&Co. – Brand ambassador in deal said to be worth £2 million
Sports Direct – Face of £6 million Christmas campaign. Teen was joined by Euros heart throb Jack Grealish and an array of Britain’s top young sporting stars in the advert.
Evian – The teenager will be the water brand’s new ambassador, joining the likes of Dua Lipa, Maria Sharapova and Ella Chen
British Airways – Global brand ambassador
Days later she found herself among the A-list elite at New York’s Met Gala – the biggest night in fashion.
She rose to the occasion in a stunning midriff-baring, monochrome Chanel outfit complete with pearls encircling her waist and Tiffany diamonds in her ears.
Personally invited by Vogue chief Dame Anna Wintour, she was seated on the $500,000 Chanel table with its celebrity ambassadors – prompting speculation she would join their ranks as an ambassador.
Meanwhile, the teenager was then revealed as the face of jewellery brand Tiffany and Co in a deal estimated to be worth more than £2million.
And in October, she became the latest celebrity to be announced as an ambassador for high-end fashion house Dior.
In the role, the teen will represent Dior Creative Director Maria Grazia Chiuri’s womenswear collections as well as the luxury brand’s skincare and make-up ranges.
It is not known how much Emma will be paid for her role as an ambassador for Dior.
She has since scooped deals with Evian and appeared as the face of Sports Direct’s 2021 Christmas campaign.
The tennis star has been heralded as a ‘sponsor’s dream’, and is on course to become the highest earning female sports star of all time.
It was also reported that she laid the groundwork for her potential earnings aged 17, registering Harbour 6 Limited to manage her finances.
However the teenager crashed out of the Australian Open in three sets to Danka Kovinic last month.
The US Open champion suffered a shock three-set defeat to lowly-ranked Montenegrin Danka Kovinic in the second round of the Australian Open last month
The 6-4, 4-6, 6-3 loss marks the first time the 19-year-old has been defeated in a completed match at a grand slam, with her only previous loss coming when she pulled out with breathing difficulties against Ajla Tomljanovic in the fourth round of Wimbledon.
After rattling through the first three games, Kovinic fought back and soon it became clear that all was not well with Raducanu.
She called the trainer after five games and took a lengthy medical time-out for treatment to her right hand.
With the 17th seed clearly hampered on her forehand side, Kovinic made it five games in a row to lead 5-3 and, although Raducanu broke serve in the next game, the Montenegrin took the set.
The Montenegrin looked like she had got a grip on proceedings in the second set when she broke for 4-4 but Raducanu, who seemed to be enjoying the challenge despite the pain, broke for the second time and managed to serve out the set.
But it was clear the blister was bothering her and Kovinic was able to get the better of her during the third and final set.
Emma further cemented her place as a household name as she was revealed as she face of Sports Direct’s 2021 Christmas campaign (left) and a global brand ambassador for Evian (right)
However the teenager crashed out of the Australian Open in three sets to Danka Kovinic earlier this week (pictured)
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