Tabitha Brown‘s smile can light up a room. It can make a person in a not so great mood perk up. It can make you excited about anything she’s talking about. And as we conversed over Zoom, I couldn’t help but smile back because the social media personality, actress and entrepreneur is living a dream she didn’t even have, and she couldn’t be more excited about it.
The dream come to fruition? Target is partnering with the inspirational influencer for an ongoing collaboration to launch, starting in June, four limited-time-only collections that span apparel, swim wear and accessories, home and office, food and kitchenware, entertaining and more. Brown has been collaborating with the brand for two years doing social content, and they were such fans of her they decided they wanted to do something bigger with her.
“At Target, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We’ve had the pleasure of working with Tabitha for a number of years
and are thrilled to take our relationship to the next level by partnering with her to introduce new limited time collections that we know guests will love.”
The very first launch is the apparel, accessories and swim gear, just in time for summer. Beginning June 11, 75 items will be available on Target.com and in Target stores. And if you thought, “Tab is doing fashion?” you should know this isn’t new territory for her.
“I’ve always loved fashion. I started making clothes in high school. I went to school for fashion design originally,” she says. She left her schooling once she was bit by the acting bug, promising her father that she would make good on her original plans. “‘When I’m famous one day, daddy, I’ll have a fashion line,’” she recalls saying. “That’s what I told him. And the day has come.” The collection is filled with bright hues and bold, fun patterns with pieces ranging in sizes XXS to 4X. During our conversation, Brown wore a bright blue top that could double, or triple that is, as a dress for lunch, a tunic top over jeans or a coverup for the pool. It’s covered in a whimsical print and has a light and airy fit that works perfectly with her vibe.
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