Feminine hygiene brand Goodwipes is slammed for ‘cringey description’ and ‘misinformation’ on bottle of vaginal cleanser promising to give women a ‘happy, healthy little bajingo’
- People have slammed product description of a vaginal ‘cleanser’ by Goodwipes
- The ‘down there wash’ is pH-balanced with calendula and sage, and claims to be a ‘hoorah for your hoo-ha’
- Shoppers slammed everything from the ‘cringey’ description to ‘misinformation’
The feminine hygiene brand behind a vaginal ‘cleanser’ has received backlash after promising to leave users with a ‘happy, healthy little bajingo.’
A woman, believed to be from the UK, shared a snap of the ‘aloe-based cleanser’ by Goodwipes on Twitter, alongside the description of the £3.60 ‘down there wash,’ which is pH-balanced with calendula and sage, and claims to be a ‘hoorah for your hoo-ha.’
On the back of the bottle, the label reads: ‘Did you know the vagina (internal) is a magical self-cleaning machine, but the vulva (external) is a whole other thang. BUT, using the right cleanser to keep your little lady fresh is super mega major KEY.
‘The wrong thing can throw off her natural pH, which leads to dry, itchy skin, UTIs, yeast infections, odor and more. Bye Felicia, thank you, next! C U NEVER.’
Many shoppers have been left outraged, with people slamming everything from the ‘cringey’ description to the ‘misinformation’.
‘The more I read it, the worse it gets,’ wrote one, while a second added: ‘That was painful to read.’
The feminine brand behind a vaginal ‘cleanser’ has received backlash after promising to leave users with a ‘happy, healthy little bajingo.’ Pictured, the ‘down there wash’ by Goodwash
The ‘down there wash’ claims to be pH-balanced with calendula and sage, and a ‘hoorah for your hoo-ha’ (pictured)
Taking to the comments section, one person wrote: ‘The more I read it, the worse it gets,’ while a second commented: ‘That was painful to read’ (pictured)
In the second paragraph, the product goes on to claim that more popular soaps and body washes should not be used to clean your vulva because they often have a pH of nine, which they say is ‘way too high for hoo ha town’.
However, it wasn’t long before infuriated social media users took to the comments section and slammed the brand for misinforming people that a vaginal wash needs to be used to clean the vulva – with one even going so far as to brand the product description ‘dangerous.’
Elsewhere, others highlighted that any products used to clean the intimated area should be fragrance-free, whereas the items sold by Goodwipes are not.
‘This is so cringey and also full of misinformation,’ wrote one, while a second penned: ‘Jeez, are they all sniggering little 12 year olds?’
A third added: ‘The psychic damage I took just reading the first few sentences,’ while a fourth commented: ‘Reading this gave me a UTI.’
Taking to the comments section, one person penned: ‘Jeez, are they all sniggering little 12 year olds?’
Speaking exclusively to FEMAIL, Stephanie Taylor, Intimate Health Expert at Kegel8 commented: ‘It’s concerning to see a brand advertising a product that promises to clean your vulva. Generally, anything that is perfumed can be detrimental to the overall PH levels in the vagina and cause irritation.
‘While the vulva – consisting of the clitoris, clitoral hood and inner and outer labia – doesn’t have the same natural secretions that the inner vagina needs to clean itself, it is extremely sensitive.
‘Using anything with fragrance in it, despite the “nourishing properties” of calendula, can cause irritation to the vulva and be problematic if it gets into the inner vagina, which is likely to happen when washing that region with a heavily fragranced product.
‘Using soaps or gels down there can disrupt your natural bacterial balance and result in bacterial vaginosis, thrush or even cystitis. So unless you have a medical condition such as dermatitis or menopause, which can cause vaginal atrophy, stick to warm water, a wash cloth and mild soap to avoid irritation.’
FEMAIL has contacted Goodwipes for comment
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