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It’s been a big week for Kim Kardashian, and it’s only Monday.
First, the trailer for her family’s much-anticipated Hulu show “The Kardashians” dropped; then, she announced the launch of Skims’ new swimwear line.
Kardashian, 41, revealed on Twitter and Instagram that her brand is dropping its first-ever swim line on Friday, March 18, sharing several shots of herself posing in the sexy styles.
The superstar spoke to Business of Fashion about her company’s latest launch, saying, “I’ve really wanted swim for a really long time.”
It helps that swim is currently the most-searched category on Skims’ site, despite the fact that Kardashian’s brand – now valued at $3.2 billion after its Series B funding round, per BoF — currently carries multiple other categories including shapewear, loungewear, cotton basics and bras and underwear.
The suits will be available in Skims’ signature neutral colors, as well as in bolder hues.
Skims
Swim is already the most-searched category on Skims’ site.
Skims
Kardashian said she designed the swim pieces like “legos,” so customers can mix and match them all.
Skims
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