Earlier this month, Marks & Spencer launched Little Shop, to encourage children to collect all 25 tiny versions of their food products.
Little Shop features 25 of the store’s food items made into miniature collectibles for children to collect and play with over the summer, to build their very own M&S shop.
This includes tiny Percy Pigs, little prawn sandwiches and a teeny Colin the Caterpillar cake.
And now, the store has added a gold Percy Pig – and 1000 customers will be able to get their hands on it if they have purchased all 25 items.
The gold Percy Pig is based on a rare full-size golden Percy Piggy bank, which was sold in M&S earlier this year to celebrate the Chinese Year of the Pig.
This miniature version is just one inch tall.
The gold Percys will be hidden among other Little Shop collectables and will be delivered in secret – and no, M&S won’t know who gets one.
So, how do you go about actually getting the mini items?
Well, every customer who spends £20 or more on food will be offered a paper packet at the till, which will hold one of the 25 minis, a fact card and a joke.
And then, you can either collect the items yourself or swap with other collectors until you get the full set, at one of 70 M&S run swap shopes or through the social #mylittleshop over the summer.
So no, it’s not exactly simple and given you’d have to spend £500 to get the whole set (given you spend £20 on food per item), it’s not cheap either.
But hey, if it is your cup of tea, at least it’ll keep your kids busy this summer.
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