You can now rent your Lidl Christmas jumper! Supermarket teams up with sustainable fashion app to let customers to borrow a festive sweater for as little as £2
- Lidl and fashion app By Rotation launch a Christmas jumper rental service
- READ MORE: Lidl to bring back sold-out electric heated throw this weekend
As December approaches, Christmas jumpers have begun popping up in stores to tempt you into the festive spirit.
But if you don’t want to shell out for a sweater you’ll only wear once a year, bargain grocery store Lidl has a cost-effective and environmentally-friendly solution.
This year, Lidl has teamed up with sustainable fashion app By Rotation to let customers around the UK rent their Christmas jumper – and it will cost as little as £2.
Lidl’s 2023 Christmas jumper will be available to rent on the site, as well as its 2020, 2021 and 2022 offerings – with all profits going to charity.
The Lidl x By Rotation collection will also offer three festive jumpers inspired by Christmas pop icons Mariah Carey, Leona Lewis and Elton John.
Lidl has teamed up with sustainable fashion app By Rotation to let customers rent their Christmas jumper – and it will cost as little as £2
The Lidl x By Rotation collection will also offer three festive jumpers inspired by Christmas pop icons Mariah Carey , Leona Lewis and Elton John (pictured)
Lidl’s 2023 Christmas jumper will be available to rent on By Rotation, as well as its 2020, 2021 and 2022 offerings – with all profits going to charity
The Christmas jumper retail service may take the pressure off people heading to multiple festive parties, or those who can’t afford to splash out on one but don’t want to feel left out.
By Rotation is a peer-to-peer fashion rental app that was launched in 2019 in a bid to challenge over-consumption habits and prolong the life cycle of garments already in circulation.
And its collaboration with Lidl gives customers the opportunity to snap up their Christmas jumper rental slots for only £2 each. All profits from the jumpers will go to the NSPCC.
Eshita Kabra, By Rotation’s founder and CEO, said: ‘By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app.
‘With Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money!’
The Carey jumper is ‘all you’ll want for Christmas’ this year, as it comes in a festive red colour with an off-the-shoulder cut and big bows
By Rotation’s collaboration with Lidl gives customers the opportunity to snap up their Christmas jumper rental slots for only £2 each. All profits from the jumpers will go to the NSPCC
Meanwhile, The Lewis jumper combines gold, glamour and tassels to give you a seriously bling-filled Christmas
For this year’s collection, Lidl has also collaborated with Lydia Bolton, a specialist in slow fashion – which is the opposite of fast fashion and takes an ethical and sustainable approach to producing clothes.
Available exclusively on By Rotation, Lydia has come up with three bespoke Lidl jumpers inspired by pop culture Christmas icons Mariah Carey, Leona Lewis and Elton John. The sustainable limited edition jumpers are made from up-cycled textiles, transformed into this season’s must have item.
The Carey jumper is ‘all you’ll want for Christmas’ this year, as it comes in a festive red colour with an off-the-shoulder cut and big bows.
Meanwhile, The Lewis jumper combines gold, glamour and tassels to give you a seriously bling-filled Christmas.
Lastly, The John is a blue turtleneck complete with frills, sequins and stars, designed to be a bold look
Available exclusively on By Rotation, Lydia has come up with three bespoke Lidl jumpers inspired by pop culture Christmas icons Mariah Carey, Leona Lewis and Elton John. The sustainable limited edition jumpers (centre) are made from up-cycled textiles, transformed into this season’s must have item
Lastly, The John is a blue turtleneck complete with frills, sequins and stars, designed to be a bold look.
Of the collaboration with Lidl and By Rotation, Lydia said: ‘I’ve loved being a part of Lidl’s Christmas iconic jumper campaign.
‘Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.
Lidl’s Christmas jumper collection will be available to hire on By Rotation from November 23 until December 31, starting from £2, and can be purchased here.
Source: Read Full Article