THOUSANDS of people have raved about a £16 item they claim is the best way to sleep on holiday.
And even celebs have praised the travel item.
The Alaska Bear contoured sleep mask has won fans due to its clever design that makes it comfier than other face masks.
It comes in both plain colours and star print, as well as a small bag and earplugs.
Costing £16.99, it says on Amazon: "Based on ergonomic design, no pressure eye cups allow complete freedom to open and shut eyes.
"Fits the nose contour in a better way, no more sleep-disturbing light leak.
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"Adjust the tensioners on the elastic strap to achieve optimal performance and comfort."
On Amazon it's had thousands of amazing reviews.
One person wrote: "I bought these for a long haul flight. Very comfortable and soft. Fully blocks out the light."
Another said: "Absolutely brilliant mask so comfy didn’t even know it was on."
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Actors Kate Bosworth and Justin Long praised a similar mask on their Suitcase Diaries on Amazon.
Long said he loved the "concave cups" and said was snug enough to not slip off the head.
And Bosworth backed his comments, saying they both often wear sleep masks and they fit better than most.
We've rounded up some other clever tricks to sleeping on a plane.
And one woman shared her strange technique for getting a good sleep on a flight.
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