We review Jones Road: Bobbi Brown's latest brand finally ships to the UK

Given the sheer abundance of beauty launches, it can be hard to get excited about something new – yet Bobbi Brown has managed just this.

After leaving her namesake brand, she went on to first launch a range of supplements, then focused her attentions on Jones Road.

Named after an actual road she passed one day while struggling to think of what to call the company, she tells Metro.co.uk: ‘Jones Road truly reflects my aesthetic, what I feel beauty can be.

‘I wanted to create a range that helps women, to make us look better, easily, and simply. That’s my style. It is an edited collection of multi-purpose products.

‘I’m always applying make-up on the go so everything needs to be multi-benefit, with sheer textures so you can apply most of the product with fingers and just where you need them.’

That edited collection was first available in the US, while UK beauty consumers (and editors alike) were patiently awaiting its release overseas.

As of last week, Jones Road now ships to the UK, so we decided to test out a range of the products.

The canon of products includes eye shimmers of varying textures, rich balms, and skin enhancing tints. It truly is as ‘Bobbi Brown’ as makeup gets.

You won’t find bold colours or ultra glitters here – everything is beautifying in a way that’s skin tonal, earthy or muted, making it ideal for everyday wear.

It even matches up to the feel of the stripped back off-white packaging that has an effortless ‘cool girl’ vibe about it.

As for the curated collection, it feels like there’s room for the brand to grow.

Currently there are no lipsticks available (only gloss), no foundation and there’s space for more in the cheek section of the range.

Eye products are the category Bobbi seems to have filled out, given there a three different types of eyeshadow available ranging from powder to liquid, a mascara and eyeliners.

This is where the brand really sings and we imagine (or hope) other categories will later follow suit.

But for now, this is what we thought of some of the selection currently available.

Miracle Cream

Get it for £34 from Jones Road.

Though called a cream, this actually feelings like a solid oil-cream hybrid.

For that reason, we’d only recommend this to those with very dry skin.

The website suggests using it as an overnight mask, but it’s multi-purpose and could even be used under makeup lightly as a glow-boosting primer.

To get on with this, you’ll need to enjoy using oils in your skincare.

Miracle Balm

Get it for £34 from Jones Road.

Dubbed the ‘secret of no-makeup makeup’, this tinted balm comes in three shades and can be used across all features of the face.

The balm needs to be softened and warmed with finger tips, and we recommend using the back of your nail to pick product up to get the best colour pay-off from the tint.

It’s super sheer, and Dusty Rose didn’t show too well on my cheeks (perhaps a deeper shade would have done) though it played nicely on the lips.

It’s hydrating and a true balm texture, so it won’t set down. If you wear it on the cheeks, you’ll need to be comfortable with a slightly tacky feel, so it’s a matter of preference.

This has been a bestseller in America with it going in and out of stock frequently when first launched, so it’s popular with good reason but only if you don’t mind makeup that doesn’t dry down.

Skin Brush

Get it for £32 from Jones Road.

Brushes of this shape and size can sometimes leave makeup looking streaky, and they require more time to blend products in simply due to the smaller surface area when compared to a dense fluffy brush.

However, if you can spare the extra few minutes, this brush applies base makeup beautifully.

If you’re after skin-like finish to your foundation, going for a smaller brush will help as it requires you to be more particular about the placement of your makeup.

The Face Pencil

Get it for £23 from Jones Road.

Not many have launched a base product in a pencil format in recent years – it almost feels old school.

Typically sticks like this drag across the skin and feel drying, but this one thankfully isn’t so.

This makes on-the-go makeup easy.

It gives a light to medium coverage and we found it better at concealing spots and small targetted areas over larger patches of skin and dark circles – simply draw on and pat down with a finger to blend out.

As for the shade matching system, I found the shade it recommended (9) was perfect.

The Mascara

Get it for £24 from Jones Road.

For those that love a full volume, thickening and fibre-heavy mascara, look no further – natural lash fans will probably find this to be verging on ‘clumpy’ (though it isn’t).

The only downside here is that the slightly curved wand is huge, meaning an accidental smudge is very possible during application.

However, over a full day’s wear it gave next to no smudging, so once on it stays put (which for me, happens rarely).

The Best Eyeshadow

Get it for £23 from Jones Road.

The very name of this product sets up high expectations – and there are no disappointments.

The powder is quite densely pressed and hard, which isn’t so common these days in newer formulations that tend to be soft and buttery in texture.

Though a touch dry, that doesn’t come at the cost of pigmentation which is fully opaque in one swipe. If anything, that slight dryness means it’s less likely to shatter if dropped or chucked into a bag.

Glittery shades have more grit to their texture, but this doesn’t translate in the way it applies.

The only thing to keep in mind is that the swatches online don’t quite match up to real life – Patina, for example, is much cooler toned than it looks on the website.

Sparkle Wash

Get it for £22 from Jones Road.

Liquid eyeshadows have fallen out of fashion for their usually messy application.

Bobbi’s answer is different – it’s glittery and can be patted on for a gentle gleam or layered up alone and over other shadows for a high shine finish.

It holds well over a day as it fully sets down and it manages to avoid the classic issue of glitter dropping on the face.

Though glittery, it’s still sophisticated – flecks don’t look or feel chunky.

Just A Sec

Get it for £24 from Jones Road.

A cushiony powder/cream hybrid eyeshadow that’s designed to brighten the eyes.

Colour can be applied subtly or layered for a light-catching sheen – it’s purely shimmer and no glitter.

As the name suggests, application can take ‘just a sec’ with a quick swirl in the pot and swipe across the lids.

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