Gucci is fighting gender norms with a tartan dress for men.
The luxury retailer has unveiled the orange dress which costs £1,700 and features satin bow detail.
The label hopes that the tartan smock shirt will fight the ‘toxic stereotypes that mould masculine gender identity’.
The dress is inspired by the 90s grunge looks and comes with mother of pearl buttons and a Contrast Peter Pan collar.
It is also 100% cotton and includes smock embroidery.
The gender-bending outfit can be styled with a pair of denim jeans to complete the look.
Though the item comes with a hefty price tag, there is an alternative for a slightly cheaper price.
You can get a floral print version if you’re not a big fan of the orange, for £1,150.
Over on the website, Gucci says: ‘Inspired by grunge looks from the ‘90s and styled over ripped denim pants, this tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.
‘The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.
‘Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.’
Just as the gender-fluid dress has got people’s attention, Gucci’s previous offering was also met with lots of thoughts.
A few weeks ago the brand offered what seemed to be grass-stained jeans and dungarees.
The eco-washed organic denim overalls were up for $1,400 (£1,088) while a pair of eco-washed trousers set you back $680 (£528).
Gucci stated that the jeans and dungarees are sustainable as the materials were leftovers that were upcycled into new items under the Gucci Up sustainable programme.
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