“Now is a perfect excuse to have a fun party at home, wear these fancy pajamas, drink Champagne and desserts and spoil yourself as much as you can, because we all need it,” remarked Rebecca Hessel Cohen.
In the middle of the pandemic, the LoveShackFancy founder reimagined her resort collection from a huge push of holiday dresses to cozy cashmere sets and house dresses, minimizing the amount of “true holiday” due to the lack of parties and gatherings to come. In place, the idea of girls lounging at home in fancy sleepwear and cute pajamas sprung to mind. “And no one does it better than Morgan [Curtis], obviously,” she quipped.
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A look from the LoveShackFancy x Morgan Lane loungewear collection. Courtesy photo
In addition, as both designers are mothers and love the idea of matching, they introduced an assortment of three little girls pajama styles (complete with tiny heart embroideries), ranging from size 0-3 months to 10 (also marking LoveShackFancy’s first designs sized for babies).
The unabashedly girly, optimistic collaboration debuts Tuesday on both brands’ e-commerce, starting at $98 for silk eye-masks and up to $388 for a pajama set. Remarking that the collaboration was one of the easiest each has ever done, further tie-ups are possible in the future for the duo.
A look from the LoveShackFancy x Morgan Lane loungewear collection. Courtesy Photo
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