Franzia Opened An Online Store and They're Selling a Backpack That Dispenses An Entire Box of Wine

Boxed wine is one of the better inventions of the last century. It’s provided a way for us to store just a ridiculous amount of wine without letting it get skunked while sitting in our fridges. And for that, we thank it. If you feel as passionately as I do about boxed wine, well, Franzia has a new collection of merchandise that’s a need, not a want.

The prolific boxed wine brand launched its own online store this week and unsurprisingly, everything on it is a gem. You can get “Franz For Life” Party Cups that you’ll want to play beer, er, wine pong with, or buy matching boxed wine charm friendship necklaces that you can wear to match your BFF in wine drinking.

But the true star of the show is, of course, the backpack shown in the photo above. It’s designed to hold your favorite box of Franzia wine. The $32 bag even features a wine opening on the side of the backpack to fit your Franzia spout so you can pour people a glass while doing fun outdoor activities like…laying in the sun on a beach chair. That’s about all I wanna do once I get that glass of wine in my hand, TBH.

You can check out all the fun things on their site, but just a note if you’re looking to snap up that backpack, it’s still “coming soon” for ordering purposes. But once it’s in stock, well, catch me sitting suiting up with my Franzia backpack and socks to give my best friend a wine charm necklace, just the way the universe intended.

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