Everyone loves a loyalty scheme and a new one from Pizza Express is pushing the boat out with offers.
The restaurant chain has just launched its Pizza Express Club – which crowns customers with either a gold, silver or bronze status and gives them rewards every time they eat.
Also, to mark the launch of the new scheme, the restaurant has brought out ten limited edition ‘pizza bling rings’ – which can be flashed at any restaurant for free pizza, sides or dough balls for life.
There are just ten of these unique rings up for grabs at the moment – and they will be awarded at random to ten people who achieve a gold status over the next three months.
But even those who don’t bag themselves a ring can still rack up their loyalty status points every time they dine.
Customers can earn rewards when they check in to pizzerias or scan the QR codes on boxes when they collect food, get it delivered or buy it at the supermarket.
Some of these rewards include a free side dish every time you dine in plus a free dessert on your birthday for bronze members, a free classic pizza on your birthday and free soft drinks, tea or coffee for silver members, and a free kids piccolo meal between Monday and Thursday for gold members – plus free dough balls for an entire year.
To get in on the bargains, simply download the app and become a member.
Then, to unlock the bronze status you’ll need to earn one pizza stamp – whereas silver comes at five stamps and gold is achieved when you reach 12 stamps.
Also, unlike other loyalty schemes, the rewards last a year and don’t go back to the start every time they’re used.
Arslan Sharif, the digital and loyalty director at Pizza Express, says: ‘Our new Pizza Express Club is a members’ club like no other and has been set up to reward our fans for the love and loyalty they show us.
‘So get to gold and the world of Pizza Express will include free pizza, dough balls, drinks and birthday treats.’
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