Feta pasta got your interest?
Soon US TikTok users will be able to order the viral food they see on the app direct to their door.
No need to go to the labour of making it yourself, as TikTok plans to launch TikTok Kitchens – their first foray into the food delivery business.
By the end of next year, they will launch in 300 locations with the partnership of Virtual Dining Concepts. The first will open as early as March.
The menu will be made up of the app’s trending dishes and will be updated quarterly to stay up to date with the trends – and keep customers returning to see what will be added next.
If a dish suddenly shoots up in popularity, TikTok will stay agile and make additions to an existing menu.
Virtual Dining Concepts said they will ‘ensure that efficiencies and practicality issues are addressed inside working restaurant kitchens’.
Part of the profits from dishes will go to the original makers, TikTok confirmed to TechCrunch.
‘Proceeds from TikTok Kitchen sales will go to both support the creators who inspired the menu item and to encourage and assist other creators to express themselves on the platform in keeping with TikTok’s mission to inspire creativity and bring joy to its users,’ they said.
How long this venture will last is up in the air too, as TikTok has called this project a ‘campaign’, suggesting it might just be a fleeting opportunity to push TikTok’s food content.
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