The famed Oktoberfest in Munich may have been canceled this year, but you can still celebrate the German beer festival from the comfort of your home.
Snyder's of Hanover teamed up with Captain Lawrence Brewing Co. to bring the ultimate Oktoberfest pairing — pretzels and beer — to life with a Pretzel Keg. The limited-edition, custom-made offering features 27 oz. of crunchy, baked pretzel rods and a five-liter keg of Captain Lawrence's Marzen-style Oktoberfest Brew rolled into one festive combo.
"This year, it was important for us to bring the spirit of Oktoberfest to consumers in a different way,” said Betsy Morreale, Vice President of Marketing at Campbell Snacks in a press release. “In partnership with Captain Lawrence Brewing Co., we reimagined the classic Oktoberfest pairing: beer and pretzels."
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"This collaboration was inspired to help consumers feel like they were transported to Oktoberfest without ever leaving their homes,” said Scott Vaccaro, Founder and Brewmaster of Captain Lawrence. The Oktoberfest brew is a "smooth, malty lager" that features notes of toasty bread, honey, and just a touch of chocolate making it a great accompaniment to the salty pretzels.
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Do you have #FOMO? Now you can bring the Oktoberfest celebrations home to you! We teamed up with @captlawrence to create a limited-edition #SnydersPretzelKeg for you to enjoy deliciously crunchy, slow baked pretzel rods and refreshing Marzen Style Oktoberfest Lager. Link in bio to purchase on Wednesday at 2pm while supplies last. Prost! 🥨🍻
Snyder's Pretzel Keg goes on sale Wednesday, October 7 at 2 p.m. EST at SnydersPretzelKeg.com for $49.99 while supplies last. It will also be sold at Captain Lawrence's Taproom in Elmsford, New York. Prost!
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Oktoberfest celebrations in Munich, Germany, were canceled this year in response to the coronavirus pandemic. The last time the iconic beer festival was put on pause was 1945, as a result of WWII.
Munich’s Lord Mayor Dieter Reiter and Bavaria’s Minister-President Markus Söder made the announcement in April, explaining that public health is their main priority.
“I hope that in 2021 — no, I’m sure that we will see another Oktoberfest in 2021,” said Reiter. “Hopefully under different conditions by then. Until then, I must beg your indulgence that there was no other solution.”
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