At CNN, breaking news might be broken.
In a memo sent to staffers Thursday, the news outlet’s new chief indicated he felt the too-frequent use of “breaking news” graphics on air had rendered the technique useless, and vowed CNN would scale back use of the phrase on screen. In doing so, CNN will tamp down use of a tactic that has become all but ubiquitous in the realm of cable news.
“Something I have heard from both people inside and outside the organization is complaints we overuse the ‘Breaking News’ banner. I agree,” said Chris Licht, who was recently named chairman and CEO of CNN. “It has become such a fixture on every channel and network that its impact has become lost on the audience.”
While the new policy is likely to be tweaked, Licht said, “This is a great starting point to try and make ‘Breaking News’ mean something BIG is happening!”
More to come…
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