Ikea hiring lucky kid as ‘chief play officer’ to test toys they get to keep

If you spend most of your time trying to pry your child away from their toys, then Ikea's latest vacancy could be perfect for them.

The Swedish store is looking to hire a chief play officer to test out its new toys before they go on sale to the general public.

The new member of staff must be aged between four and 12 and have bags of imagination and a passion for play.

In the advert, Ikea asked parents across the UK: "Do your kids love play and adventure? Do they spend hours turning everyday objects into playthings?

"Have they transformed your sheets and chairs into magical castles and dens or your mattress into a trampoline?"

They added the "successful candidate will have a vivid imagination and enjoy creating things".

In what is basically the dream job for any kid, the new chief play officer will be in charge of testing and reviewing new toys before they are available to buy in store.

Ikea are keen for the lucky candidate to give their honest feedback on all products.

The popular furniture giant said it was creating the new role to encourage children to play, after research showed the pandemic and lockdown affected children's attitudes.

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Thomas Parker, Children’s Business Leader at UK & IE at IKEA, said: "Play is an essential part of everyday life and a basic human right – it allows children to tap into their creativity, relieve stress and spend quality time with friends and family.

“Alongside the benefits of helping a child to grow and learn, play offers endless fun for all the family, and brings bursts of joy and energy to the home."

The job advert, which stresses "no adults" allowed, confirms it is a part-time role lasting until December 2021.

Ikea's job post comes after Tesco launched an epic toy sale just one week before Christmas.

The supermarket has a large selection of branded gifts on offer for shoppers to pick up including LEGO, Peppa Pig, Barbie and Frozen.

All toys on offer will feature in the "up to half price toy sale" which ends on December 27.

It's perfect for any shoppers who have left their Christmas shopping to the last minute.

The incredible discounts start from 10% off to a whopping 50% off.

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