A savvy mum was criticised for selling T-shirts made by her five year old.
Ruby Tuesday Matthews, who has three children, let her son Mars tie-dye some tees.
She then offered them up to her 239,000 followers for $50 AUD (around £26.50).
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The 29-year-old, from Byron Bay in Australia, said all the funds would go towards her kid's piggy bank.
On her Instagram Stories, she explained: "100% of the profits go into his piggy bank as he does not have a bank account yet.
"He just owes me money for the dye and shirts lol. But I'll let that one slide."
While some happily snapped up the DIY tie-dye garments, others weren't impressed by Ruby's venture.
One critic said: “Yeah because we’re going to buy shirts to fund a kids piggy bank, surely gotta be taking the p*ss.
"The physical cringe reaction I had to this."
Another commented: "Cute concept, wild price."
Others defended Ruby though.
One Instagram user said: “If her fans want to pay for something her kid did let them! She’s laughing all the way to the bank."
Another agreed: “If people are stupid enough to pay that much then good on her.”
And a third added: “I’m all for teaching kids how to make money and save. I believe it needs to be taught from a young age. Makes them appreciate things a lot better. Money doesn’t grow on trees."
Ruby is mum to Mars, Holiday and Rocket, which can be difficult to juggle at times.
The influencer said it's well worth the effort though.
Earlier this year, she said: "It's not an easy gig being mama… but boy I wouldn't trade it for anything.
"My children are my biggest teachers."
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