SHOPPERS at the budget retailer Poundland, will now be able to get their hands on fresh meat and fish.
Poundland will start selling the new product range this week.
The new range of 11 items, branded "cookit", are being rolled out across hundreds of the low-cost stores over the next three weeks.
Customers will be able to grab a pack of bacon for £1 and a single sirloin steak for £3.50.
The new items will make Poundland and alternative meat and fish provider to supermarkets and butchers.
The move complements Poundland’s recent expansion into chilled and frozen foods which will be in around 350 stores by the autumn.
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Fresh fruit and vegetables can already be picked up in over 60 Poundland stores.
Poundland’s commercial director Tim Bettley said: "Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland.
"At the heart of that transformation is great products and we know customers are going to love our new cookit range – it gives them quality meat and fish at the amazing value we’re famous for."
Nick Preston, CEO of Nottingham-based DTS Food, the power behind cookit said: "We’re already looking at extending the cookit range beyond this initial range of meats and seafood."
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Poundland has previously come under fire by customers after it temporarily flogged 200g rump steak for £2.50 in select stores earlier this year.
However, customers having claimed that the steaks don't taste great.
One person wrote online: "Awful, like shoe leather but to be fair it's really difficult to buy decent steak these days."
Another stated: "Absolutely awful..like leather."
A third even stated: "Don't put this into your body, I beg of you. If you want a steak, invest in it a little bit more. This ain't it."
You could get more for less at other retailers
Poundland is selling 150g of bacon rashers at £1, but so it Iceland. However, the stores bacon prices does undercut the prices on offer at Aldi and Lidl.
You can get six pork sausages for £1.75 from Poundland. However, you can get eight pork sausages for £1.49 at Aldi right now, while Iceland are selling the same amount for £1.
However, Poundland's £3 rump steak is a bargain if you are to compare the price with other supermarkets.
Poundland's £3 charge for 350g of beef mince is high and you can bag 500g of the same stuff for £1.75 from Aldi.
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The pound shop's two cod fillets are also over priced when compared to Lidl's range.
While prices may appear to look low it's always good to compare with the product ranges of other supermarkets to make sure you aren't getting duped by swanky marketing.
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