Victoria Beckham launches ‘one swipe’ £30 eyeshadow sticks and models how to use them

It’s on her hubby’s football shirts and in the middle of her daughter’s name, so no prizes for guessing how many shades Victoria Beckham’s latest make-up launch comes in.

Yes, it's that lucky number seven for VB’s new EyeWear Eyeshadow Sticks, £30 here, which are great for an effortless “just smudge with a fingertip” smoky eye. The shades of crayons come in a mix of mattes and shimmer finishes, and set for ultra long-wear, crease-proof, fade-proof wear for up to eight hours (seven hours would have been poetic there, VB).

If the look of these shadow sticks aren’t enough alone to have you clicking “add to basket”, the former Spice Girls’ effortlessly smoky results from using them in a new tutorial will likely convince you to snap one up.

“If I can do this, anyone can!! It’s so quick and easy to create the perfect smoky eye using my new@VictoriaBeckhamBeautyEyeWear Longwear Shadow Sticks,” VB captions the post. “They create the ultimate eye wardrobe. I always start with my Instant Brightening Waterline Pencil before layering together EyeWear shade Pecan with a touch of Trench for a dramatic, smoky eye…”

VB uses a brush to blend a dark brown shade Pecan into her eyelid crease, but the beauty of the crayons is they can be blended with a fingertip if that’s all you have available. In just seconds, the beauty mogul gets a perfectly smoky brown-toned eye look – impressive indeed.

Eyeshadow sticks are having a moment in the beauty world, with other buys like VIEVE Eye Wands,£21 herein eight shades, and KIKO Long-Lasting Eyeshadow Sticks,£9.99 herein 34 shades, trending on TikTok shops. It’s no surprise to us that VB is, as ever, on-trend. Just the other month the mum-of-four proved she knows all about social media-born beauty trends when she stepped out with a “Wednesday Addams” hair makeover.

For an event in Paris, VB swapped her usual beachy, balayaged tresses for a slick braid, which hung down her back in a very Wednesday-like fashion. Though the fashion mogul is also usually a fan of a dewy blush and a rosy pink lip, she’s kept her base looking flat by avoiding any blusher or bronzer, and her lips had been tinted a dark maroon-like shade.

Is there any look she can’t pull off?


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