These days, we’re all looking to treat ourselves, and the planet, with more care. But it can be hard to make the switch from your conventional or drugstore products to all natural. Plus how can you know which clean products have true lasting power? Because that’s one thing we just cannot compromise on (nobody has time for reapplying!)
So in order to save you the time and money of trial and error, we’ve rounded up the best natural makeup that should be essentials in your makeup bag, according to the experts.
From non-toxic makeup and skincare to sustainability practices, Clean Slate is an exploration of all things in the green beauty space.
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jane iredale Amazing Base Foundation
Ami Mallon, director of artistry and education at jane iredale swears by the brands mineral powder foundation, saying the mineral formula is so finely milled that it creates a “creamy appearance.” “[It] provides a soft, luminous complexion and a light-full buildable coverage that looks like I’m not wearing foundation at all,” says Mallon. “It just looks like skin, but better.” The powder also contains algae extract, antioxidants from pomegranate, and SPF 20, all for hydration and protection.
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Ilia Super Serum Skin Tint SPF 40
Professional makeup artist and beauty expert Jonet Williamson says this “skin-loving” product — which contains SPF 40, hyaluronic acids, plant-based squalane, and niacinamide — is her go-to for achieving that no makeup, makeup look. “It gives just the right amount of coverage and radiance to the skin without ever looking like makeup,” she tells us. “Think undetectable coverage.”
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W3ll People Expressionist Volumizing Mascara
This volumizing mascara is made with a botanical blend of natural and organic ingredients that nourish your lashes while still providing a smudge-proof wear. The hourglass wand ensures separate lashes and no clumps.
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lilah b. Hydrating and Setting Spray
Lock all the makeup in with this lavender essential oil and conditioning botanicals infused setting spray for a dewy glow. “It not only sets and refreshes makeup, but it’s also great to have as a touch of aroma therapy,” says Williamson.
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Kosas Tinted Air Brow
This brow gel, which is available in 10 shades, is made with castor oil and panthenol pro-vitamin B5 to promote fuller, thicker, and longer brows all while giving your brows that natural tint and volume.
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jane iredale Just Kissed Lip and Cheek Stains
This multi-tasking product will deliver lasting lip and cheek color, and the lightweight, compact stick can easily be taken on-the-go. The hydrating balm contains jojoba, safflower seed oil, and olive oil, key moisturizing components. Mallon says the two-in-one aspect is what sold her on the product. “As a new mom of two boys under two I fully embrace the importance of multitasking products,” she tells us. “The shade Forever Red is a main staple in my makeup bag. It’s a sheer poppy tone that works on every complexion.”
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RMS Magic Luminizer
“Because I have Living Luminizer on my desk, in my car, in my bag and in my bathroom — it is an understatement to say I was excited about Magic Luminizer,” says co-founder and COO at Credo Beauty, Annie Jackson. “Somehow the glow is so subtle, but dramatic at the same time. It is like your first sip of really good champagne.”
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Vapour Atmosphere Soft Focus Foundation
“This is such a nourishing formula, and it leaves a soft satin finish on your skin,” says Jackson. “Vapour are not only pioneers of organic and clean beauty, but the masters of complexion.”
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Kjaer Weis Lipstick
“Kjaer Weis has such exceptional formulas — when they announced their new lipstick launch it was like Christmas,” Jackson exclaims. “Packaging that looks and feels like jewelry and killer shades packed with nourishing ingredients, you would think you could not ask for more. But it is also refillable. Score.”
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Juice Beauty Illuminating Primer
“This primer so deliciously melts into your skin with a lovely luminosity that smooths any line or wrinkle,” says the Credo founder.
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Jillian Dempsey Jet Black Eyeliner
“I try a lot of products. This is one I will never be without,” says Jackson. “It has an incredibly rich color, a soft and blendable formula, and is full of exquisite, nourishing clean ingredients like jojoba and shea butter.”
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