10 TikTok viral beauty products that will revolutionise your routine

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One of the best things about TikTok recommendations is most of the time they’re coming from a real person who had such a great experience with a product they felt the need to tell the world about it, rather than just another sponsored post on Instagram pushing a sub-par product you wind up disappointed in. The enthusiasm with which TikTokers try out new beauty products means there’s no shortage of recommendations on the app, but it is relatively rare for one to explode into the viral TikTok hall of fame – so you know they’re the ones worth buying. There’s no limit to the kinds of products that take over the For You page, with everything from scalp massagers to Vaseline having their time in the sun. Keep scrolling through to see the top 10 beauty products that took TikTok by storm.

FREATEACH Hair Scalp Massager Shampoo Brush

4.6 stars from 28,392 ratings

Although these tools look like they might be painful, the spikes are made from soft silicone bristles so they’re pain-free to use.

These scalp massage brushes work by deeply cleaning your roots and stimulating your scalp cells in order to relieve hair loss and help treat dandruff.

Promising review:

“I’ve suffered from a dry scalp for around a year without much success from various shampoos. Part of the problem is that I have very thick hair so getting the shampoo to my scalp can be tricky. This silicone brush works great – gets directly to my scalp, massages the dead skin away without being scratchy or irritating. It’s easy to hold and well designed. Wish I’d bought one ages ago, I would recommend it!”.

RRP: £4.99

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Vaseline Original Pure Petroleum Jelly

4.7 stars from 5,195 ratings

Vaseline is an old school product on this list, but it circulated on TikTok as part of the viral ‘slugging’ trend.

Slugging is a skincare trend whereby you apply your skincare as normal, and then apply a layer of vaseline as the final step which acts as an occlusive that ensures the underlying products really sink into your skin for deeper hydration.

Promising review:

“I was told by a TikTok that it’s great for everything. Not true – it won’t fix your lack of motivation. It does however work wonders for dry skin, dry lips. One day I will cover my entire body in this and not move to see if I can live forever”.

RRP: £1.65, on sale now for £1.09 – you save £0.56

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CeraVe SA Smoothing Cleanser

4.6 stars from 4,976 ratings

CeraVe as a brand has gone viral on TikTok, but this product, in particular, had a long run in the limelight.

Formulated with Salicylic Acid, this cleanser removes dirt and excess oil while also smoothing rough and bumpy skin.

The three essential ceramides and hyaluronic acid that are also included in the ingredient list help protect the skin’s natural barrier so it doesn’t dry out.

If you suffer from Keratosis Pilaris (also nicknamed ‘chicken skin’) this cleanser also helps to smooth those areas of the skin, leaving them soft to the touch.

Promising review:

“I love everything about this product! I can already see results after a couple of uses. My skin looks so much brighter and glowy and feels so smooth. I would say I have sensitive combination skin and this works so well. It also evens out my skin; it doesn’t make it too oily, dry, or tight. My skin looks so much better!”.

RRP: £12, on sale now for £9.60 – you save £2.40

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L’Oreal Paris Infallible 24hr Freshwear Liquid Foundation

4.5 stars from 4,837 ratings

A matte foundation that boasts 24-hour hours of wear, this formula will last through any party, festival, rainy walk, or a long day at work you throw its way.

Although it’s so long-lasting, it doesn’t feel heavy on your skin so you will keep feeling fresh throughout the day.

Promising review:

“AMAZING! If you haven’t yet tried this foundation then you really must give it a go. It’s recommended by a lot of bloggers and makeup artists, so I decided to test it out myself and found it a good dupe for the much pricier Giorgio Armani Luminous Silk foundation that I was using before. As soon as I pumped out the foundation to try for the first time I saw how similar it was to the Armani foundation in consistency and runny texture, both have very similar formulas and look the same on my skin. L’oreal’s Infallible 24h foundation truly lasts all day, has a natural finish with medium coverage and is comfortable to wear on the skin without feeling heavy on your face”.

RRP: £10.99, on sale now for £10.48 – you save £0.51

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e.l.f. Matte Putty Primer

4.3 stars from 3,528 ratings

This product isn’t just beloved for being a great primer under makeup (which it is) but TikTokers were also amazed by how smooth and flawless their skin looked when they used this product on its own.

Using kaolin and white charcoal, this oil-free primer has a velvet texture that gives your skin a poreless, almost filter-like finish.

Promising review:

“Works like a dream for filling in pores and giving that smooth, flawless look under makeup. I tap it into areas where my pores are more prominent and allow it to sit for a few minutes before applying foundation, which then applies like a dream!”.

RRP: £8

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NYX Professional Makeup Control Freak Eyebrow Gel

4.3 stars from 16,839 ratings

There’s no point labouring over perfect brows if you’re not using anything to keep them in place.

This clear brow gel by NYX controls and sets eyebrows so they’ll stay in place for hours without looking fake or flakey.

Promising review:

“I absolutely love this eyebrow gel and now cannot be without it! It is a staple piece in my makeup bag. I love how it’s actually clear so if you’ve got eyebrows are ready then this helps define them. I’d probably recommend one with colouring if you need extra volume but if your eyebrows are already quite thick then this is just perfect. It goes on really easily and the brush helps to define your eyebrows better. It helps them stay in place all day and I’m really impressed with this product and would highly recommend it to anybody needing some eyebrow gel in their make up box”.

RRP: £7

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The Ordinary AHA 30% + BHA 2% Peeling Solution

4.3 stars from 129 ratings

If you’re after a peel that will give you a deep exfoliation, this is a fantastic solution that’s also budget-friendly.

The mix of AHAs and BHAs exfoliate the skin at a deeper level, clearing pore congestion and leaving skin looking brighter.

Hyaluronic acid, vitamin B5 and Tasmanian Pepperberry are also included in the formulation to avoid irritation and dehydration.

Promising review:

“I’m loving this product and will buy it again!”.

RRP: £12.99, on sale now for £11.99 – you save £1

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DR. JART+ Cicapair Tiger Grass Color Correcting Treatment

4.3 stars from 307 ratings

The before and after videos of applying this product on TikTok quickly led to the colour correcting treatment going completely viral.

The treatment goes on green and turns to a beige that blends with your skin tone, correcting redness and helping protect skin from environmental aggressors.

Along with these benefits, this product is also SPF 30 so you’ll be protecting your skin every time you use it.

Promising review:

“Absolutely fantastic! I was a bit sceptical about how well this would really work but I’m in love. I will be buying this product for the rest of my life. I love wearing this on no makeup and makeup days, it’s also moisturizing and has SPF in it. It is a bit expensive but in my opinion, it’s absolutely worth it”.

RRP: £22.41

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Revlon Salon One-Step Volumizer for mid to long hair

4.6 stars from 12,363 ratings

This hairdryer is unique in that it seems to have a viral moment every few years, and when TikTok discovered the gem they were immediately enamoured by the way it allowed them to do a salon-worthy blowout on themselves.

The two-in-one styling tool acts as both a hairdryer and a round brush which makes giving yourself silky, voluminous blowouts a breeze.

Promising review:

“I love this. I’ve no patience for the hairdryer and round brush method of blow drying my hair and too lazy to straighten my hair. I also hate how damaging straightening my hair is with the ghd. When I let my hair dry naturally it’s a frizzy mess. But now a Quick blow dry with this tool and my hair looks styled in one step with less damage – fantastic”.

RRP: £59.99, on sale now for £39.99 – you save £20

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Maybelline New York Lash Sensational Sky High Mascara

4.5 stars from 30,369 ratings

The ultimate volumising mascara, this product is the closest you can get to the false lash effect without actually applying falsies.

The buildable formula has been enriched with bamboo extract and fibres for longer, fuller lashes that still feel lightweight.

Promising review:

“I absolutely love this mascara. I have tried various others and I just keep coming back to this one. I have very straight eyelashes (some even point downwards) and they don’t stay curled even after I have applied other mascara. However, this mascara keeps my eyelashes curled but hours and hours”.

RRP: £8.99, on sale now for £7 – you save £1.99

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