Morrisons has been leading the way for supermarkets during the pandemic, adapting its services and offering in order to support Britons who needed to change the way they shop. The supermarket has now made another big move that will see it serve even more customers. Morrisons has stepped up its deal with Amazon to sell its entire range online.
Shoppers will now be able to find the full range of Morrisons products on the main Amazon website for the first time in the brands’ partnership.
The move will mean millions more customers will have access to same-day deliveries.
Morrisons has worked with the tech giant since 2016, with the supermarket wholesaling its fresh, chilled and frozen goods to Amazon which were then sold with a same-day delivery service on the Prime app.
Amazon Prime customers will still be able to order their groceries with the speedy delivery, but now with a wider range of products to choose from.
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To qualify for the same-day delivery service, you still need to place an order of over £40.
As part of the new deal, the products will be selected directly from Morrisons stores.
Doug Gurr, Amazon UK country manager, said: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers.”
The service will run alongside Morrisons’ own grocery deliveries from its website, which is fulfilled in a partnership with Ocado.
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The supermarket also has a deal with Deliveroo, offering more customers the chance to order for same-day delivery, which can arrive in as little as half an hour through the app’s team of riders.
David Potts, Morrisons chief executive, said: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app.
“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”
Morrisons has announced a number of changes for shoppers in recent weeks.
The store has joined the Hidden Disabilities Sunflower Lanyard scheme, offering the lanyards for free in store for those who need them.
The scheme is designed to help those with disabilities that aren’t immediately obvious, such as learning disabilities or autism, to indicate that they may need extra help, as well as signalling that they may be exempt from wearing a face covering in the new rules.
Morrisons has also begun a trial of using paper bags in some of its stores, in a bid to ditch plastic “bags for life” completely.
The bags have been in stores since last year, but the trial is being rolled out to see if they can be a permanent fixture to eradicate the use of plastic.
Amazon’s bold move also comes following its plans to expand the Amazon Fresh offering, which has sparked concerns among other supermarkets as they fight to keep their share of online shoppers.
The retailer has started to offer free delivery for its Prime members on groceries from the Fresh range.
Tesco has recently announced Clubcard Plus members will soon get free deliveries as part of their premium membership, mirroring Amazon’s Prime benefits.
The supermarket has recently changed its online shopping pricing system to offer a flat rate to customers, scrapping the peak and off-peak prices as the pandemic has caused constant demand for delivery slots.
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