Best Black Friday toy deals 2021: What to expect | The Sun UK

BUYING toys in the Black Friday sale is a smart move for shoppers who want to save on gifts for their little ones ahead of the festive season.

There are often hefty price cuts on big brands such as LEGO and Disney during the sale, with some coveted toy items reduced to half price or better.


*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you're getting the best price.

  • Shop Amazon toy deals – buy here
  • Shop John Lewis toy deals – buy here
  • Shop Argos toy deals – buy here

Pre-Black Friday toy deals

If you can't wait until November, check out these handpicked live deals and sales on popular toys:

  1. LEGO DUPLO My First Number Train Toy Building Set, £9.20 at Argos – buy here
  2. Fire 7 Kids tablet for ages 3-7, 7" Display, 16 GB and blue kid-proof case, £59.99 at Amazon  -buy here
  3. Sylvanian Families Hillcrest Home Gift Set, £34.99 at Smyths Toys – buy here
  4. LEGO Friends Advent Calendar, £16 at Amazon – buy here
  5. PAW Patrol Jungle Patroller, £46 at Argos – buy here
  6. Barbie Day to Night Dreamhouse, £249.99 at Smyths Toys – buy here
  7. Vtech Touch & Learn Activity Desk, £39.99 at Very – buy here
  8. CrayolaTwistable Case, £6.99 at Very – buy here

Which retailers will offer Black Friday 2021 toy deals?

A range of retailers offer Black Friday toy deals, whether you're looking for brands like LEGO or specific items from larger retailers like John Lewis and Very.

Below we have highlighted some of the main shops worth checking when the sale kicks off in November.

  • Amazon 
  • Argos
  • eBay 
  • GAME 
  • Hamleys 
  • House of Fraser 
  • Lego
  • John Lewis 
  • The Early Learning Centre
  • The Entertainer
  • Very 

You can also check out Sun Vouchers to see if you can save extra on any Black Friday toy deals at your favourite retailers.

Does Smyths Toys do Black Friday?

Absolutely, we're expecting big discounts at Smyths Toys this year.

Previous Black Friday deals at Smyths have included up to 25% off everything site-wide – as well as additional money off depending on how much you spend.

Smyths is certainly one to watch for Black Friday deals on everything from Pokemon to Peppa Pig.

When is Black Friday 2021?

Black Friday falls on November 26 this year.

Black Friday falls the day after US Thanksgiving celebrations, however over the last few years some retailers have chosen to launch early deals in the weeks leading up to the big sale.

When is Cyber Monday 2021?

Black Friday sales often continue through to Cyber Monday, which takes place on November 29.

The online only event marks the final chance to pick up some bargains ahead of Christmas.

More Black Friday Parenting deals

Take a look at some of the other Black Friday deals we’ve found around the web

  • LEGO Black Friday deals
  • Baby monitor Black Friday deals
  • Jojo Maman Bebe Black Friday deals
  • Mamas and Papas Black Friday deals

Must-have toys for 2021

Make your Black Friday wish list with our top 10 toys for 2021:

  1. PAW Patrol Movie Ultimate City Transforming Tower Playset, £160 at Argos – buy here
  2. Scalextric C1415M Spark Plug – Batman vs Joker Mains Powered Slot Car Racing Set, £119.99 at John Lewis – buy here
  3. LOL Surprise Tweens FANCY GURL Fashion Doll, With 15 Themed Surprises, £20.99 at Amazon – buy here
  4. LeapFrog 600803 Mr Pencil's Scribble and Write Interactive Learning Toy, £25 at Amazon – buy here
  5. Nintendo Switch console – neon, £259.99 at Argos – buy here
  6. Barbie Dreamhouse, £250 at Amazon – buy here
  7. Batman, Bat-Tech Batcave, Giant Transforming Playset, £101.54 at Amazon – buy here
  8. Pets Alive Poppy The Booty Shakin’Pug, £19.99 at Asda – buy here
  9. VTech KidiZoom PrintCam, £72.99 at Very – buy here
  10. WOW! PODS Avengers Collection – Spider-Man, £12.99 at Amazon – buy here.

What toys should I buy for Christmas 2021?

As well as our must-have toys top 10 list, check out the top toys for 2021 roundup here for more inspiration.

If you are buying Christmas gifts in the Black Friday sale, you can never go wrong with educational and STEM toys that promote learning from home.

Craft and sensory toys are always popular with kids of all ages too, and in recent years there has been increased demand for traditional wooden toys that are more sustainable.

What were the best Black Friday toy deals last year?

Last year a long list of retailers including Argo, Lego, Smyths and John Lewis slashed toy prices in the Black Friday sale.

It's a good idea to see which retailers had the best deals last year, and to start making your lists ahead of November if you want to pick up the biggest savings.

Last year online retail giant Amazon slashed 40% off Barbie and Leapfrog toys, while Argos slashed the Lego Harry Potter Hogwarts Clock Tower down to £56.50 – saving shoppers a third off.

Below are some of the top deals from Black Friday 2020:

  • Barbie Dream Closet, £42.99 (Saving £27) from Amazon
  • Fire HD 8 Kids Edition tablet, £84.99 (Saving £55) from Amazon
  • Barbie Estate dolls' house, £67.50 (Saving £67.50) from Argos
  • Hot Wheels Ultimate City track set, £45 (Saving £45) from Argos
  • Sylvanian Families Sky Blue Terrace Gift Set, £34.99 (Saving £35) from Very

  • Feber My Lovely Llama 12v Battery Operated Ride On, £99.99 (Save £130) from Very

Find out everything you need to know about this year's Black Friday sale.

Check out 18 best LEGO gift sets for kids of all ages if you need some more inspiration.

Read our guide on how to get the best LEGO Black Friday deals for 2021 ahead of November.

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