Savvy girl, 10, ‘set to retire at 15’ after making £110k a month flogging toys

A 10-year-old girl who invented her own range of toys is making so much money she’s on course to “retire” before she even leaves school.

And Pixie Curtis even has her own £141,000 chauffeur-driven Mercedes Benz to ferry her to and from primary school in style.

Pixie, daughter of Aussie PR guru Roxy Jacenko, made over £100,000 from her Pixie's Fidgets brand last month alone.

"Pixie's idea to add fidgets and sensory toys to her bow business, which many people said wouldn't be popular, has been a huge success,” Roxy told

Pixie was given a head start in business when she was just a baby.

Roxy launched hair accessory brand Pixie's Bows, which sells headbands, hair clips and other accessories, in her daughter’s name several years ago.

Pixie's Bows and the fidget toys are both are part of Pixie’s Pixs, a range of Pixie-approved toys and games goodies sold online.

Pixie helps market the products through her Instagram account, where she has over 91,000 followers.

Her mum says that what excites her most about Pixie’s success is “the entrepreneurial spirit that she has at such a young age”.

Roxy said: “I never had it. Although it was drummed into me that I had to succeed".

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Roxy adds that with the money rolling in, Pixie could easily retire at fifteen.

Although she probably wouldn’t want to!

She’s unlikely to get a Saturday job in a burger restaurant like her mum, though.

"When I was 14, I got a job at McDonald’s because that’s what you did back in my day,” Roxy told Stellar magazine.

"So, I guess to me the biggest thing is her drive as an entrepreneur. Yes, I’ve enabled it, but she’s still got it, which is for me the most rewarding part."

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There are other rewards to come though as Pixie plans to spoil her mum this Christmas with presents, and maybe a luxury Pacific Island holiday.

“I’m going to get her some new clothes because she has no good clothes at all, and I also want to get her some real hair because she desperately needs hair extensions,” Pixie said.

She added “My friend told me his family are going to Paris for Christmas and I think that’s just wonderful”

She says she’d like to take her mum to Laucala Island, a luxury private resort off the coast of Fiji, which boasts private white sand beaches as well as tropical rainforest.

The family have been there before and Pixie describes it as “the best holiday”.

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Roxy could probably afford the trip herself if she needed to.

She runs a number of successful communications businesses and owns a £3.6million mansion in Sydney.

In August, Roxy bought a top-of-the-line Mercedes for her daughter, even though she can’t legally drive for another six years.

She told "It's of utmost importance to me that both she and her brother Hunter travel safely on the roads when going to and from school so I purchased a car for her.

"Obviously she doesn’t drive it, she is driven in it as is her brother to and from school and for any activities.

"Given the number of fatalities on our roads their safety is so important so if it means buying a car that has extra safety features that’s what I’ll do."

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