There's no denying that Primark is a great place to nab some affordable Christmas presents – and now you don't even have to worry about buying wrapping paper.
The high street giant has come up with an absolute genius idea this year – shopping bags which double up as gift wrap.
Customers are certainly impressed with the environment-friendly idea and took to social media to praise Primark for their efforts.
"Nice idea to use your Christmas @Primark bags as wrapping paper. If anyone is shopping this year of course," one person tweeted.
A second added: "This is very clever – Primark's new seasonal bags double up as wrapping paper once you've used them!"
While a third person posted: "Very impressed with @Primark's initiative to be able to reuse their large paper bags as gift wrap."
The wrapping paper will certainly look stylish under any Christmas tree this year as the brown paper bags feature festive red stripes.
Alongside the top of the shopping bag, it reads: "THIS BAG MAKES GREAT WRAPPING PAPER."
The news comes after it was revealed that Primark wants to open their stores for 24 hours a day when England comes out of lockdown in early December.
According to The Telegraph, they are considering opening certain shops for 24 hours a day from December 2 to help shoppers stay socially distant.
And, it seems extra hours is Primark’s plan.
Brits have expressed worries online about how coronavirus protocols will be upheld as thousands flood to the high street for their Christmas shopping.
Chief Executive George Weston said: "If we are able to trade in some stores up to 24 hours a day, then we can keep people more separate from each other more easily.
"We can keep the stores safer if everyone knows there are plenty trading hours and they do not have to rush on a Sunday into a six-hour period."
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