Cleaning up! How influencers like Mrs Hinch can earn as much as £5K for her snaps showing how to get your home sparkling – but Marie Kondo is the biggest earner at £6K per post
- Market research estimated the earnings from world’s top cleaning influencers
- Japanese tidying guru Marie Kondo could earn up to £6k per sponsored post
- Also estimated that Essex-based Mrs Hinch earns around £5,000 per post
Japanese tidying expert Marie Kondo and Essex-based cleaning star Mrs Hinch have been named among the top earning ‘cleanfluencers’ on Instagram.
The term refers to their status as influencers who are famous for their cleaning tips, which have won them millions of followers – and the cash to match.
Last month Mrs Hinch’s book became the second fastest selling non-fiction title ever, just a week after it was released.
And now new figures show that Marie Kondo, 34, who has 3 million followers – earns an estimated £6,000 per post, while Mrs Hinch, 29, who has 2.5 million fans – is the UK’s highest earning Cleanfluencer, thought to earn an average £4,900 per post.
Japanese tidying expert Marie Kondo, 34, who has 3 million followers – earns an estimated £6,000 per post – making her the highest earning global cleaning influencer on Instagram
Essex-based cleaning star Mrs Hinch, 29, who has 2.5 million fans – is the UK’s highest earning Cleanfluencer, thought to earn an average £4,900 per post
Meanwhile fellow Brits Gemma Bray, 37, from Kent, who is known as ‘the Organised Mum’ and boasts a 151,000-strong following, is thought to bag up to £457 per sponsored post, and Lynsey Crombie ‘Queen of Clean’, 39, from Suffolk is just behind her at an estimated £423.
Across the pond in the US, Becky Rapinchuk ‘Clean Mama’, 44, is thought to earn a healthy £1,000 per post, while just over the border, Canadian Melissa Maker, 35, makes the least from Instagram – around £226 per post – but that could be because she’s found her flair on YouTube, posting a variety of helpful tutorials.
The figures were compiled by End of Tenancy Cleaning London, who inserted the Instagram handle of each Cleanfluencer into the Instagram Money Calculator by the Influencer Marketing Hub platform, which estimates how much an influencer might earn per post on their Instagram account, before working out an average.
Across the pond in the US, Becky Rapinchuk ‘Clean Mama’, 44, is thought to earn a healthy £1,000 per post
British Gemma Bray, 37, from Kent, who is known as ‘the Organised Mum’ and boasts a 151,000-strong following, is thought to bag up to £457 per sponsored post
Lynsey Crombie ‘Queen of Clean’, 39, from Suffolk is just behind her fellow Brit at an estimated £423
The global top earning ‘cleanfluencers ‘
The research found that Marie Kondo is the 2019 Cleanfluencer that currently earns the most from Instagram, with estimated earnings per post anywhere from £4,507 – £7,512 – that’s an average 6K per post.
In fact, Kondo’s latest post of a cute cat sat atop a sofa entitled ‘Excuse me, I’m watching ‘Tidying Up’ on @Netflix right now. Can I get back to you?’, is thought to be worth £4,747 alone.
Meanwhile the glamorous Mrs Hinch was found to be the UK’s highest earning Cleanfluencer, worth between £3,714 – £6,191 per post – an average of £4,900.
A recent post of a pristine kitchen on her account is reportedly worth £3,923.
And in the US, Becky Rapinchuk ‘Clean Mama’ is thought to earn a healthy £755 to £1,258 – an average 1K per post.
Canadian Melissa Maker, 35, makes the least from Instagram – around £226 per post – but that could be because she’s found her flair on YouTube, posting a variety of helpful tutorials
The research found that Marie Kondo is the 2019 Cleanfluencer that currently earns the most from Instagram
Source: Read Full Article