AMAZON'S "game-changing" $3.99 mascara has seen make-up mavens rush to buy their own.
Reviewers have been giving this product lash-ings of praise.
"Makes your lashes pop," gushed one happy and satisfied shopper.
While another was equally smitten: "The real deal for insane length."
Essence Lash Princess False Lash Effect Mascara is currently a number-one bestseller on Amazon.
It's been slashed to half price too, down from a dollar to $3.99.
This volumizing mascara makes a lot of promises to beauty-conscious fans.
“No falsies needed," it said. "Lash Princess False Lash Mascara defines and separates lashes achieving a bold look."
For those looking for a false-lash effect, this mascara could be for you: “Dramatic volume and sculpted length.”
Over 66% of customers have given it a 5-star rating and plenty of praise too.
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This buyer said it was eye-poppingly good: "This mascara helped my already long lashes look even longer and pop so well."
This shopper said the effect was almost instantaneous.
"Long lashes in a second. I'm absolutely thrilled. It's a total game-changer for my lashes." she said.
But she wasn't finished yet: "The mascara not only delivers a stunning false lash effect, but it also adds remarkable length and volume without any clumps.
"It stays put throughout the day, giving me the confidence that my lashes look fantastic from morning to night. Highly recommend it for anyone who wants bold, beautiful lashes."
This customer was cock-a-hoop with hers, convinced it had transformed her hard-to-see lashes.
"My eyelashes are literally the size of tiny little ant legs," she said. "I've struggled to find mascara that actually lengthens them.
"This brand in particular actually did the job! This stuff works and it's cheap."
There was an equally enthusiastic review from this lady: "Best mascara I’ve ever had. This is the real deal."
She was amazed at the transformation to her lashes: "This made my practically non-existent lashes POP. This adds insane length to them."
This product signaled the end of useless products for her: "I am so glad I don’t have to play mascara roulette wasting money at random stores anymore."
But there were some voices of dissent.
One said: "Does it make my lashes more prominent in just one coat? Yes. But it seems kind of dry and doesn't glide on as I'd expect."
And this person wasn't overwhelmed: "Not life changing but it works well. All in all, I would say it is decent."
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